[Remote] Senior CRM Specialist (Cann*bis Retail - Contract)
Note: The job is a remote job and is open to candidates in USA. ABC Brand / Design is a senior-led brand and marketing agency serving cannabis, wellness, and CPG operators nationwide. They are seeking a Senior CRM Operations Specialist with deep experience in cannabis retail to support CRM setup, ongoing reporting, and data insights for their clients.
- Responsibilities
- Support CRM system setup, configuration, and audit activities across Flowhub, Alpine IQ, and Dutchie/Jane
- Validate POS ā CRM data syncs, including customer profiles, purchase history, product categories, and source-of-order flags
- Surface data integrity issues (duplicates, fragmentation, incomplete profiles) and document required fixes
- Assist in building lifecycle foundations (segments, rules, triggers) based on client needs
- Produce monthly CRM + sales performance reports using AIQ attribution, Flowhub data exports, GA4, and Looker Studio dashboards. (optional)
- Analyze customer behavior patterns including new vs. returning customers, visit frequency, AOV, category trends, cart behavior, and ecommerce intent signals
- Identify actionable insights and opportunities for lifecycle automation, segmentation, and revenue optimization
- Present findings internally and contribute supporting commentary for client-facing readouts
- Help operationalize behavior-based segments (e.g., first-time buyers, category loyalists, high-value customers, lapsed)
- Review automations and ensure correct trigger logic, timing, and data flow (welcome, post-purchase, winback, browse/cart intent)
- Assist in setting up foundational campaign and transactional templates (email/SMS)
- Evaluate menu behavior from AIQ-hosted Dutchie/Flow Hub menus, including add-to-cart, browse abandonment, online checkout, and conversion patterns
- Collaborate on multi-path customer journey mapping (online-first ā in-store, pure in-store, hybrid journeys)
- Join occasional client calls (1ā2 per month) to support progress updates, reporting walk-throughs, and clarification of data insights
- Skills
- 4ā5+ years CRM, lifecycle marketing, or customer analytics experience, ideally within cannabis retail
- Hands-on expertise with: Alpine IQ (segments, automations, attribution, menu insights)
- Flowhub POS
- Dutchie POS
- Treez POS
- Google Analytics 4 (GA4)
- Strong command of customer lifecycle metrics, CRM attribution, and retail revenue diagnostics
- Deep understanding of cannabis retail operational realities: check-in experience, data capture friction, POS workflows, compliance, loyalty, and multi-store dynamics
- Highly analytical with strong ability to extract, transform, and interpret customer data
- Comfortable working in a senior-led, fast-moving, agency/consulting environment
- Excellent written communication ā able to distill complex data into clear insights
- Looker Studio / Data Studio (optional)
- Experience with Klaviyo, Springbig, or other cannabis-focused CRM tools
- Background supporting NY, MA, MI, or IL cannabis retailers
- Familiarity with lifecycle strategy or customer journey mapping
- Experience working in brand, agency, or startup environments
- Company Overview
- ABC is a strategic brand marketing and design agency offering two flexible paths: pay-as-you-go marketing services and high-performance brand design for growth-minded businesses. It was founded in 2017, and is headquartered in Los Angeles, California, US, with a workforce of 2-10 employees. Its website is http://www.abcbranddesign.com.
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