Marketing Operations / RevOps Expert – Workflow, Automation & KPI Management
I am a Marketing Manager with a cross-functional role. My mission is to coordinate, align, and lead the marketing, digital marketing, and sales teams.
In this context, I am looking for an expert in Marketing Operations / Sales Operations / RevOps / Automation to help me structure a global workflow, centralize data, automate tasks, and track performance from lead generation to closed sales.
Context & My Role (Marketing Manager)
- As a Marketing Manager, my responsibilities include:
- Collaborating and coordinating between:
- Marketing team (offers, messaging, positioning)
- Digital marketing team (ads, tracking, analytics)
- Sales team (leads, follow-up, conversions)
- Defining and tracking marketing and sales objectives
- Ensuring that every marketing action has a measurable business impact
- Monitoring:
- Marketing KPIs
- Sales KPIs
- Project performance
- Objective progression
- Identifying bottlenecks, leaks, and optimization opportunities
- Managing projects end-to-end (idea → execution → results)
My current need: a clear, automated, data-driven system that allows me to make fast, informed, and effective decisions.
Mission Objective
- Build a structured and automated workflow that enables:
- Centralization of all marketing & sales data
- Real-time KPI tracking
- Strong alignment between marketing and sales
- Clear visibility on project progress and objectives
- Measurement of the real impact of marketing actions on revenue
Scope of Work
- 1. Workflow & Process Structuring
- Mapping the full journey:
- Lead → qualification → sales follow-up → conversion
- Defining key marketing & sales stages
- Implementing a clear and efficient workflow between teams
- 2. KPI & Performance Management
- Defining key KPIs such as:
- Leads volume
- Conversion rates
- CPL / CAC
- Revenue generated
- ROI per channel
- Building simple, actionable dashboards
- 3. Automation
- Automating repetitive tasks:
- Lead tracking
- Reporting
- Alerts
- Objective tracking
- Connecting tools (CRM, Ads platforms, Analytics, etc.)
- 4. Tools & Tech Stack
- Recommendation and/or implementation of tools for:
- CRM
- Tracking
- Reporting
- Project management
- Possible tools:
- HubSpot, Notion, Airtable, ClickUp, Make, Zapier, Google Sheets, GA4, Meta Ads, etc.
- Profile Required
- Proven experience in:
- Marketing Operations / Sales Operations / RevOps
- Strong understanding of:
- Digital marketing
- Sales processes
- KPIs & data analysis
- Ability to:
- Structure
- Simplify
- Automate
- Explain complex systems clearly
- Business and results-oriented mindset, not theoretical
- Expected Deliverables
- Documented marketing & sales workflow
- Clear KPI dashboards
- Implemented automations
- Optimization recommendations
- Scalable and evolutive system
Apply Now
Apply Now