Head of Lead Generation

HEAD OF LEAD GENERATION

Company: BJK University
Reports to: Marketing Director (Bashar)
Type: Full-time | Base + Performance | Remote

MISSION:

Build and own scalable and repeatable lead-generation engines that produce cash.

This is not a brand role.This is not a content role.This is not a director role.

This is an operator seat for someone who wants ownership, responsibility and upside.

WHAT YOU’ll OWN:
• Lead generation results (not activity)
• Multiple lead engines (chosen, built, scaled)
• Lead volume, quality, and cost
• Marketing → sales handoff
• Throughput: impressions → leads → calls → closes → cash
• Systems, documentation, and execution
• Accountability of anyone supporting lead gen

You do not wait for approval to execute.

You move fast and make data-driven decisions.

WHO THIS ROLE IS FOR (NON-NEGOTIABLE):

You are:
• Ambitious Individual with big personal goals
• A workhorse, you enjoy long sprints when the mission matters
• A hands-on operator with creative instincts
• A doer, not a delegator
• Coachable and obsessed with learning
• Comfortable being measured by numbers and cash
• Confident enough to push back respectfully on a strong-willed CEO
• Mature enough to lead others without ego
• All-in and fully committed (this is not a side hustle)

If you want balance, safety, or approval, this is not for you.

MUST-HAVE EXPERIENCE & SKILLS;
• Has personally grown lead flow for high-ticket info / coaching / service offers
• Thinks in funnels and systems, not posts
• Can define and articulate the ideal customer clearly
• Data-driven: tracks leads, CPL, conversion, cash
• Independent executor: no hand-holding
• Lean operator: simplicity over tools and headcount
• Comfortable with pressure and accountability
• Revenue-first mindset
• Can lead & manage a team

WHAT WILL DISQUALIFY YOU IMMEDIATELY:
• Wants work/life balance
• Needs step-by-step direction
• Obsessed with vanity metrics
• Talks strategy without execution
• Afraid of numbers or accountability
• Wants to “experiment endlessly”
• Needs praise or reassurance
• Can’t handle direct feedback
• “Yes-man” and needs hand-holding & constant direction

WHAT SUCCESS LOOKS LIKE:Days 1–30:

You deliver:
• Audit of all historical lead sources
• Bashar IG declared a protected asset, not a growth engine
• Clear ICP, core offer, and consistent message
• Simple throughput dashboard live
• Clear daily/weekly volume targets
• Daily execution rhythm in place
• One primary lead engine LIVE without Bashar’s execution involvement

Days 31–60:

You deliver:
• Primary engine producing consistent, qualified leads
• Clear understanding of CPL, lead quality, and conversion
• Active sales feedback loop
• $10,000+ in new cash generated from the new engine
• One secondary engine identified

Days 61–90:

You deliver:
• Predictable, consistent lead flow
• Marketing team operating without Bashar
• Marketing core systems & processes documented
• $100,000+ in new cash generated from the new engine
• Clear 90-day scale plan built (including second channel)

COMPENSATION:
• Base (location-based):
• USA: $48K–$60K
• Abroad: $24K–$36K
• Upside: 5%–12% of net new cash generated
• No cap on income.

HOW TO APPLY:

Email (or message on Indeed) a short video covering:
• Your name, where you live
• A lead-gen project you personally built and/or operated and its results before/after you got involved
• A time you pushed back on a superior
• Why you want a performance-based role
• Your 3-5 year goal

Pay: $36,000.00 - $100,000.00 per year

Work Location: Remote

Apply Now

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