[Remote] PPC/SEO Specialist - National Brands Services

Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a PPC/SEO Account Manager to manage client relationships and ensure the successful execution of digital marketing campaigns, focusing on SEO, SEM, and social media marketing.

Responsibilities
• Build and maintain strong interpersonal client relationships, beginning at the account onboarding stage
• Conduct regular review and reporting calls with clients to discuss marketing campaign performance and strategy
• Ongoing project management, collaboration and organizing to ensure successful delivery of SEO and social media marketing campaigns
• Manage and coordinate requests for clients with digital listings and website products
• Manage and maintain Facebook boosted post spend to support organic social media campaigns
• Keep up to date on latest industry trends
• Build strategy and establish performance baselines

Skills
• Excellent understanding of marketing concepts, value, and best practices of owned and earned media, particularly around SEO, SEM and social media marketing
• Basic understanding of website setups, including key areas that impact SEO & SEM performance and online visibility
• Ability to communicate different marketing strategies and tactics to clients in a way they can comprehend and trust
• Excellent analytical and presentation skills, including the ability to decipher data into actionable items so clients can collaborate with us and understand how our work is benefiting them
• Superior customer service skills, including the ability to build long-term relationships, present new ideas, and assist with client upsells
• Excellent communication and interpersonal skills, including the ability to communicate at various levels across companies, and internally across departments with highly skilled specialists
• Ability to work independently and as part of a team, as well as work remotely
• Proven project management, organizational, and time management skills
• Ability to stay up to date on latest industry trends; and articulate them clearly and confidently
• Computer skills, including Microsoft Suite
• Salesforce /Customer Relationship Management tools
• SEO Tools – Google Analytics, AdWords, Search Console
• Social Tools: Facebook: Business Manager, Ads Manager, Audience Insights and equivalents within additional social media sites, social relationship platforms (i.e., Spredfast, Sprinklr, Sprout, etc.), brand monitoring software (i.e., Brandwatch, Meltwater, etc.)
• Website Tools/Platforms – i.e., WordPress, HubSpot, GoDaddy
• 2-5 years or more of relevant experience as an account manager or related title in digital marketing
• Experience working with SEO and social media marketing clients strongly preferred
• B2B marketing experience, focused on small-to-medium (SMB) and/or local businesses
• Bachelor's degree in Marketing, Advertising, Emerging Media or related field preferred

Company Overview
• LocaliQ is a marketing platform that helps businesses find and convert with a suite of marketing automation and insight tools. It was founded in 2018, and is headquartered in Pittsford, New York, USA, with a workforce of 1001-5000 employees. Its website is https://localiq.com.

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