**Corporate Communications and Reputation Senior Manager, Customer Marketplace Insights**
Are you a seasoned professional with a passion for uncovering insights and driving business decisions? Do you have a knack for translating complex data into actionable recommendations that shape brand reputation and messaging? If so, we invite you to join arenaflex, a forward-thinking organization that empowers its employees to share their ideas freely and drive innovation, creativity, and impact in the world.
At arenaflex, we're committed to connecting people to what brings them joy, and our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. As a Corporate Communications and Reputation Senior Manager, Customer Marketplace Insights, you'll play a pivotal role in shaping and enhancing our brand's reputation, leveraging your expertise in public relations and corporate communications research to inform and support our PR strategies and campaigns.
- *What You'll Be Doing...**
As a seasoned Insights Senior Manager, you'll conduct comprehensive research to gather data on arenaflex's brand perceptions, reputation, and competitor analysis. You'll analyze and interpret data using data visualization techniques to uncover meaningful insights and trends that inform strategic decision-making. Your recommendations will be actionable, practical, and tailored to the audience's function and level, making you a trusted advisor to our leadership team.
Key Responsibilities:
- Conduct Comprehensive Research: Design and execute research projects encompassing various quantitative and qualitative methodologies to gather data on arenaflex's brand perceptions, reputation, and competitor analysis.
- Analyze and Interpret Data: Use data visualization techniques to uncover meaningful insights and trends that inform strategic decision-making.
- Develop Actionable Recommendations: Translate research findings into strategic recommendations for PR campaigns, messaging, brand strategy, and stakeholder engagement initiatives.
- Conduct Workshops and Brainstorming: Bring together adjacent teams to analyze media coverage, social media sentiment, and industry trends to ensure research insights are effectively integrated into the overall brand reputation strategy.
- Present Findings Effectively: Communicate research findings in a compelling and persuasive manner, using data visualization and storytelling techniques.
- Partner with Stakeholders: Further our reputation with customers, key government opinion leaders, financial analysts, and employees.
- Monitor Brand Reputation: Responsible for understanding the results of our 3rd party annual Master Brand Reputation Tracker. Present results to senior leaders.
- Conduct Research for PR: Identify relevant topics and design and execute research projects. Help the Corporate Communications team translate those results into interesting, media-worthy news stories that will keep arenaflex top of mind with our stakeholders.
- Conduct Research to Inform our Corporate Social Responsibility Strategies: Evaluate program performance and make recommendations to optimize these programs.
- *What We're Looking For...**
To be successful in this role, you'll need to have:
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Relevant work experience in Market Research, Communications, Public Relations, or a related field.
- Proven experience in conducting custom qualitative and quantitative market research purposes.
- Experience conducting research among hard-to-reach populations such as financial analysts and government officials.
- Strong communication skills with the ability to translate complex concepts into actionable insights for non-technical stakeholders.
- Strong analytical and data interpretation skills.
Even better if you have one or more of the following:
- A degree in Market Research, Communications, Public Relations, or a related field.
- Ability to work independently and as a part of a team.
- Experience with social listening tools, platforms, and analytics.
- Understanding of crisis communication and reputation management.
- Experience with CSR program development and evaluation.
- Familiarity with media relations and outreach strategies.
- *Where You'll Be Working...**
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. You'll be part of a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Our benefits are designed to help you move forward in your career, and in areas of your life outside of arenaflex. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.
- *Equal Employment Opportunity...**
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At arenaflex, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
- *Compensation...**
If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington, or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $232,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
- *Ready to Join the V Team?**
If you're a seasoned Insights Senior Manager with a passion for uncovering insights and driving business decisions, we invite you to apply for this exciting opportunity. Join our V Team and be part of a community that empowers its employees to share their ideas freely and drive innovation, creativity, and impact in the world.
Apply Now
Apply Now