Senior Copywriter, Paid Media
- Job Description:
- Concept and craft copy for paid media ads across video and static formats, tailored for a range of paid media channels.
- Partner with growth and integrated marketers to analyze performance and audience insights to pitch new creative areas to test.
- Collaborate with art directors, motion designers, editors, and producers to deliver high-quality ads that balance brand craft with performance goals.
- Contribute to shoot planning with producers, ensuring still and video content is captured with paid placements in mind.
- Translate performance results into creative adjustments and share learnings across teams.
- Maintain high standards in copy, tone, voice, and brand.
- Provide clear, constructive copy direction and feedback to cross-functional creative partners and external collaborators.
- Recommend efficiencies and process improvements that allow for faster, smarter creative output.
- Model curiosity, experimentation, and a growth mindset in every stage of the creative process.
- Requirements:
- 8-10 years of experience in copywriting, with a strong portfolio of paid media creative.
- Proven ability to concept and ship video-first ads quickly in fast-paced environments.
- Deep understanding of platform best practices for Meta, TikTok, Snap and other digital channels.
- Comfort working with performance data as both a guide and inspiration for creative.
- Excellent collaboration and communication skills, working closely with growth, art, production, and external partners.
- Self-starter with a bias for action, curiosity about performance drivers, and a growth mindset.
- Benefits:
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
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