Senior eCommerce Growth Strategist (WooCommerce + Paid Ads + CRO) – Australian Online Tile Store - Contract to Hire
I’ve recently acquired an established Australian online tile store (WooCommerce-based) and am looking for an experienced eCommerce Growth Strategist to help scale revenue profitably.
The business is live and generating sales. My priority is:
Stabilise operations
Improve margins
Scale profitably
This is NOT a basic “run ads” role. I’m looking for someone who understands:
WooCommerce
Google Shopping
Meta Ads
Conversion Rate Optimisation (CRO)
Product feed optimisation
Freight/margin-sensitive products
Profit-first scaling
What You’ll Do
1️⃣ Paid Media
Audit and optimise Meta + Google Ads
Improve ROAS with margin awareness
Improve product feed performance
Build structured testing roadmap
2️⃣ Conversion Optimisation
Audit WooCommerce store
Identify conversion bottlenecks
Improve product pages & checkout flow
Increase AOV through bundles & upsells
3️⃣ Strategy
Provide 30-60-90 day growth plan
Weekly KPI tracking
Clear profitability framework
Important Context
Industry: Tiles (Australia)
Products are heavy and freight-sensitive
Breakage & delivery experience matters
We are not dropshipping low-quality products
Requirements
Proven eCommerce experience
Experience scaling WooCommerce stores
Strong Google Shopping experience
Understands contribution margin
Can explain strategy clearly
Weekly reporting
First 30 Days Expected Outcomes
Full ad account audit
CRO audit
Clear testing roadmap
KPI dashboard
3–5 measurable optimisation wins
To Apply, Answer:
What eCommerce stores have you scaled?
What were their ROAS and AOV?
What would you audit first?
How do you handle freight-heavy products?
How do you improve profit without just increasing spend?
What KPIs matter most?
Apply Now
Apply Now