[Remote] Lead Generation & Appointment Setting Specialist – ServiceNow
Note: The job is a remote job and is open to candidates in USA. Netsmartz is expanding its ServiceNow Telecom & Fibre practice across North America and is seeking a results-driven Lead Generation & Appointment Setting Specialist. This role focuses on building a qualified sales pipeline through outbound prospecting, engaging decision-makers, and scheduling discovery meetings for the sales and consulting teams.
- Responsibilities
- Execute high-volume outbound prospecting via cold calling, email sequences, LinkedIn outreach, and event/webinar follow-ups
- Qualify prospects based on defined ICP, business needs, and readiness criteria
- Schedule and confirm discovery meetings and solution discussions for sales and consulting teams
- Maintain strong conversion ratios from outreach → conversation → qualified meetings
- Capture customer pain points, current challenges, and business priorities during initial conversations
- Ensure meeting readiness by sharing clear prospect insights with sales teams
- Conduct structured follow-ups and nurture early-stage opportunities
- Maintain accurate tracking of leads, activities, and meeting outcomes in CRM systems
- Ensure pipeline hygiene and consistent follow-up cadence
- Provide feedback on lead quality, messaging effectiveness, and campaign performance
- Partner with marketing teams to convert campaign, event, and webinar leads into meetings
- Collaborate with ServiceNow solution teams to improve outreach messaging and qualification quality
- Skills
- 3–7 years of experience in B2B Lead Generation / SDR / Appointment Setting roles within ServiceNow and IT services
- Strong experience prospecting into Telecom, Fibre, or Communications Service Provider (CSP) accounts
- Proven success engaging senior stakeholders and qualifying enterprise opportunities
- Strong cold outreach, objection handling, and follow-up discipline
- Experience working with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, Apollo, or LinkedIn Sales Navigator
- Exposure to ServiceNow, ITSM, OSS/BSS, or telecom transformation solutions
- Experience supporting enterprise or consultative technology sales teams
- Company Overview
- Agile and Elastic Teams On-demand It was founded in 1999, and is headquartered in Pittsford, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.netsmartz.com.
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