Senior Marketing Operations Lead – Lifecycle & Automation

Job Description:
• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
• Build and optimize automated marketing campaigns across multiple channels
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
• Implement segmentation and personalization strategies to improve campaign performance
• Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
• Ensure proper Salesforce CRM integration and data flow
• Build and maintain marketing dashboards and reporting frameworks
• Monitor campaign performance and key engagement metrics
• Translate business requirements into scalable marketing automation solutions
• Provide strategic input to improve marketing processes and campaign performance

Requirements:
• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
• Strong expertise with marketing automation platforms (HubSpot, or similar)
• Experience working with Salesforce CRM and marketing system integrations
• Experience building lead management and lifecycle marketing frameworks
• Strong analytical skills and experience with marketing performance reporting
• Ability to manage complex marketing programs in a fast-paced environment
• Excellent communication and collaboration skills

Benefits:
• Health Benefits
• Paid Vacation
• Paid Holidays
• Paid Sick Time
• Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

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