Creator Success Manager (Acquisition & Onboarding)

About the Company

Genstore AI is building an AI-native commerce platform that helps creators and Amazon-first merchants launch and scale DTC storefronts with “Autopilot” operations—content, conversion, fulfillment, and retention—so growth becomes repeatable, not manual.

Role Overview

We’re hiring a Creator Success Manager to scale creator acquisition and early-stage activation. This role is pipeline-first: you will batch-recruit creators (Affiliate + micro-creators + side-hustlers + small businesses), drive onboarding, tagging/segmentation, and program-based activation (challenges, tasks, templates, incentives). You will also own a smaller portfolio of high-potential creators to produce a few public-facing success stories.

This is not a passive community role—it’s a hands-on execution role focused on repeatable playbooks and measurable outcomes.

Success Metrics (KPIs)
• Creators sourced/contacted per week (DM/Email/community/event)
• Creators onboarded + activation rate (onboarded → first content posted)
• Time-to-first-post / time-to-first-order
• Task completion rate (challenges, content missions, template adoption)
• Creator CRM quality (tag completeness, stage accuracy, source attribution)
• GMV ramp from activated creators (30/60-day)
• Success stories shipped (case studies with repeatable playbooks)

Key Responsibilities

1) Build & Operate Creator CRM (System of Record)
• Maintain a creator CRM with standardized fields: tags, source, stage, category, content style, platform, audience, conversion potential, activation status
• Segment creators into cohorts (affiliate-only vs store-ready, niche categories, content formats) and design next actions per segment
• Keep pipeline clean and measurable: stage definitions, weekly reporting, and conversion funnel tracking

2) Batch Outreach & Recruitment (Pipeline Generation)
• Run high-volume outreach via DM/Email/community recruiting/event sign-ups to build a consistent creator pipeline
• Execute creator acquisition campaigns with clear positioning and CTA (join program, apply, attend onboarding, complete first task)
• Identify and recruit “high-fit” creators for initial focus categories

3) Onboarding & Activation (0→1 Repeatable)
• Drive creators through onboarding: account setup, store activation, product selection, content templates, tracking links, payout setup (as applicable)
• Ensure creators complete “first activation milestones”:
• Store live → first content published → first click/order → first repeatable format
• Reduce friction by collecting objections and turning them into FAQ, templates, and SOP improvements

4) Program Operations: Challenges, Tasks, Templates, Incentives
• Launch and run scalable activation programs: check-in camps, challenges, content missions, weekly themes
• Deploy content templates/playbooks (hooks, scripts, shot lists, captions, posting cadence) and track adoption
• Manage incentives and rewards: qualification rules, approvals, disbursement coordination, fraud prevention basics

5) High-Potential Creator Coaching (Selective, Not 1:1 for Everyone)
• Own a small “high-potential cohort” to accelerate outcomes:
• Video Engine → first breakout content → first order → scale (multi-platform distribution/iteration)
• Package learnings into reusable playbooks: script structure, camera language, talking points, posting cadence, product logic

6) Cross-Functional Collaboration
• Work with Product/Growth to translate creator friction and feedback into improvements (onboarding flow, templates, automation, analytics)
• Coordinate with Supply/Merchant team to ensure creators have reliable assortments, pricing rules, and fulfillment expectations

Qualifications (Must-Have)
• 1+ years in creator operations, affiliate/creator partnerships, community growth, or social commerce programs
• Strong execution and organization: can run high-volume pipeline + weekly operations without losing quality
• Fluency in English (written + spoken) for US creator onboarding and support
• Comfortable with CRM tools and data tracking (stages, tags, cohorts, conversion metrics)
• Strong social content intuition: understands what drives reach, engagement, and conversion.

Required Qualifications
• Experience with TikTok/IG/YouTube Shorts creator programs, affiliate networks, or SMB creator acquisition
• Familiarity with DTC commerce flows (conversion, landing pages, checkout, retention basics)
• Experience running structured programs: challenges, sprints, ambassador programs, seeding campaigns
• Understanding of creator monetization models: affiliate vs store ownership vs margin-based distribution

What we offer
• Competitive compensation with performance upside tied to pipeline and activation outcomes
• Ability to shape the creator growth engine of an AI-native commerce platform from the ground up
• Fast-paced environment with high ownership and direct impact
• Remote-friendly culture with strong operator mindset and clear goals

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