Senior Account Executive - Publishers (Sailthru Platform)
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Role Overview https://zetaglobal.com/sailthru/
The Senior Enterprise Account Executive, Publishers customers is responsible for driving new enterprise revenue by helping retailers and commerce companies transform customer engagement, increase lifetime value, and unlock first-party data as a strategic asset.
This role leads with CRM, CDP, and lifecycle marketing transformation, positioning Publisher accounts as the system of intelligence for customer relationships. From this foundation, the AE extends into retail media and monetization opportunities.
The ideal candidate has deep experience selling into retailers and eCommerce organizations, with strong expertise in MarTech and customer data strategy.
Key Responsibilities
Enterprise Sales & Revenue Growth
Own full-cycle enterprise sales across net-new retail and commerce accounts
Develop and execute account strategies targeting large retailers and omnichannel brands
Consistently exceed quota across complex, multi-product deals
CRM & Lifecycle-Led Solution Selling (Primary Focus)
Lead conversations around:
Customer data unification (CDP/CRM)
Lifecycle marketing and personalization
Customer retention, loyalty, and LTV growth
Position Publisher Cloud as the foundation for customer intelligence and engagement orchestration
First-Party Data Strategy
Help retailers activate first-party data across:
Owned channels (email, mobile, web)
Paid media and partner ecosystems
Drive use cases that improve conversion, retention, and customer experience
Retail Media as a Growth Extension
Extend CRM/CDP conversations into:
Retail media network enablement
Audience monetization and partner activation
Connect improved customer data to incremental advertising revenue opportunities
Executive Engagement & Business Case Development
Build relationships with:
CMOs and Chief Digital/Commerce Officers
Heads of CRM, Loyalty, and Customer Experience
Develop ROI-driven business cases tied to:
Customer lifetime value (LTV)
Retention and repeat purchase rates
Media monetization growth
Cross-Functional Leadership
Partner with Solutions Consulting to validate data and activation use cases
Align with Product Marketing on retail and CRM narratives
Collaborate with Customer Success to drive expansion across lifecycle and media
Required Experience
7–10+ years of enterprise sales experience in MarTech, CRM, CDP, or AdTech
Proven success selling into retailers, eCommerce, or omnichannel brands
Deep expertise in CRM/CDP/lifecycle marketing platforms (priority)
Working knowledge of retail media and AdTech ecosystems
Experience closing complex enterprise deals ($250K–$1M+)
Preferred Qualifications
Experience with loyalty platforms, personalization engines, or marketing automation
Familiarity with retail media networks and commerce data monetization
Understanding of identity resolution and privacy-first data strategies
What Success Looks Like
Drives measurable improvements in customer engagement, retention, and LTV
Establishes Publisher Cloud as the core customer data and activation platform
Successfully expands into retail media monetization opportunities
Becomes a trusted advisor to marketing, CRM, and digital leaders
BENEFITS & PERKS
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The compensation range for this role is $200,000 - $250,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
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