Senior PM – Consumer App
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Job Title Senior PM – Consumer App
Location Remote
Time Zone Flexible / Aligned to HQ Time Zone
Role Overview We are building a consumer app from the ground up and need a Senior PM who has done this before — someone who thrives in ambiguity, moves fast without cutting corners, and brings the technical depth to make smart decisions at every layer of the product.
This is an early-stage role, which means you will be defining process as much as executing it. You will work across iOS product strategy, App Store execution, and AI feature delivery — owning outcomes, not just tasks. We are not looking for someone who is great at managing tickets. We are looking for someone who can build.
Key Responsibilities
Define the product vision and roadmap for an early-stage consumer iOS application
Own App Store strategy from day one — release planning, metadata, compliance, and iteration
Work directly with a lean engineering team to make technical decisions, write precise specs, and ship reliably
Lead the discovery, scoping, and delivery of AI-powered features that create real consumer value
Establish the product metrics framework — defining what success looks like and how it is measured
Balance speed with quality in an environment where both matter
Act as the connective tissue between engineering, design, and business stakeholders
Required Qualifications
Experience in the Cosmetics / Beauty Industry is a big win!
Proven track record as a Senior PM or above — specifically on early-stage or 0-to-1 consumer products
Demonstrable experience with iOS apps and the Apple App Store ecosystem
Must be able to write and reason about code in Python or Java — this is a hard requirement and will be tested
Experience delivering AI-driven features in a consumer context
Deep B2C product instincts — you understand how to build for real people, not enterprise users
Comfortable with ambiguity, able to create structure where none exists, and motivated by building from scratch
Must have prior remote work experience and proven ability to operate independently in a distributed environment
Preferred Qualifications
Experience taking a consumer app from zero to meaningful scale
Background with mobile experimentation, A/B testing, and iterative product development
Familiarity with consumer monetisation models — subscriptions, freemium, in-app purchases
Experience hiring or building a PM function from scratch
Tools & Technology
Python / Java
iOS ecosystem (App Store Connect, TestFlight)
AI/ML APIs and tooling
Mobile analytics (Amplitude, Firebase, Mixpanel, or similar)
Project management tools (Linear, Notion, Jira, or similar)
Slack, Zoom, Google Workspace
Please Note It is crucial that you complete the application form in full. As part of the application process, you will be required to complete a short technical assessment. If your application is successful, you will receive an email confirming next steps. Applications that are not completed in full will not be considered for any open roles.
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