Brand Awareness Campaign Lead

• **Role Purpose***

Own the end-to-end success of the brand awareness pilot by aligning marketing strategy, market execution, and operational readiness to drive measurable business impact.
• **What This Role Owns***

Market Outcome (Not Just Campaign Execution)

• Defines success in-market (awareness → engagement → business impact)

• Translates brand investment into a clear business narrative

Integrated Market Strategy

• Aligns audience, messaging, channels, and local activation

• Ensures sufficient scale, reach, and consistency to drive impact

Marketing + Operations Alignment

• Partners with Practice leadership to ensure readiness to convert demand

• Identifies and escalates operational gaps that limit performance

Investment Stewardship

• Guides allocation across channels and tactics

• Interprets performance across the full funnel and drives action
• **Authority Required (Critical to Success)***

• Influence over media and investment allocation (in partnership with Marketing leadership)

• Ability to escalate and resolve operational blockers

• Direct visibility with Marketing and Executive leadership

• Positioned as leading the pilot, not supporting it
• **How This Role Shows Up***

• Acts as the “CMO of the market” (mini-GM mindset)

• Leads with point of view and accountability

• Operates cross-functionally (Marketing, Practice Ops, Talent)

• Drives alignment without relying on formal authority
• **Success Looks Like***

• Brand investment is visible, understood, and trusted by leadership

• Market shows measurable lift in awareness and engagement

• Increased demand is effectively converted by aligned practices

• Clear case to scale investment across additional markets
• **What This Role Is NOT***

• Campaign/project manager

• Media execution lead

• Reporting-only function
• **Ideal Profile***

• Brand strategy + performance mindset

• Strong executive presence

• Operational empathy

• Comfortable in ambiguity

• Able to drive alignment across stakeholders

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