SEO Strategist for Luxury B2B Brand Experience Company (Lead Generation Focus)
We are looking for a high-level SEO strategist to help us build a scalable inbound lead engine for our company, Colectif.
Colectif is a B2B Brand Experience Partner that designs and delivers program-based gifting solutions for companies across multiple verticals, including:
Home Builders & Real Estate Developers
Hospitality & Events
Employee Experience (HR)
Prospecting & Marketing Outreach
Holiday & Client Retention Programs
We are not a typical “gift company.”
We sell ongoing programs—not one-off products.
THE OBJECTIVE
We want to build an SEO strategy that:
Generates qualified inbound leads (not just traffic)
Positions Colectif as a premium brand experience partner
Aligns with how we actually sell (program-based, not product-based)
Supports multiple verticals with tailored messaging
WHAT WE NEED
We are looking for someone who can:
1. SEO STRATEGY (HIGH LEVEL)
Define our core keyword strategy by vertical
Identify high-intent search opportunities
Map SEO to our program-based sales model
Recommend site structure improvements (if needed)
2. CONTENT STRATEGY
Build a content roadmap that drives inbound leads
Create topic clusters for:
Home Builder Experience Programs
Corporate Gifting Programs
Employee Experience / HR gifting
Hospitality / Event gifting
Recommend blog + landing page structure
3. ON-SITE SEO
Optimize existing pages
Improve metadata, headers, internal linking
Ensure site is structured for conversion, not just ranking
4. LEAD GENERATION FOCUS
Recommend conversion paths (not just traffic)
Align SEO with sales funnel
Suggest:
Landing pages
Lead magnets (if relevant)
Program-specific pages
✦ IDEAL CANDIDATE
We are looking for someone who:
Has experience in B2B SEO (not e-commerce only)
Understands high-ticket / program-based sales
Has worked with service-based or enterprise offerings
Thinks strategically—not just execution
Can communicate clearly and simply
Bonus if you have experience with:
Luxury brands
Real estate / home builder industry
Corporate gifting or experience-based businesses
✦ WHAT SUCCESS LOOKS LIKE
Clear SEO strategy tied to revenue
Defined keyword + content roadmap
Improved site structure aligned to our sales model
Inbound leads that convert into real opportunities
✦ TO APPLY
Please include:
Examples of SEO strategies you’ve built (not just executed)
A brief explanation of how you would approach:
A company that sells programs vs products
Any relevant case studies (especially B2B or high-ticket)
✦ PROJECT SCOPE
Initial strategy + roadmap
Potential ongoing engagement for implementation
✦ FINAL NOTE
We are not looking for basic SEO support.
We are looking for someone who can help us build a true inbound growth engine that aligns with how we sell and scale.
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