Local SEO + AEO Strategist for Home Service Businesses (Restoration / Emergency Services)
JOB DESCRIPTION:
We are a growing marketing agency focused on local home service businesses (restoration / emergency work) including water damage, fire damage, and mold remediation companies.
We are looking for an experienced Local SEO + AEO (AI Search Optimization) Strategist to help us refine and standardize our website structure, content strategy, and local SEO framework.
This is a strategy-focused role (not execution-heavy). We are not looking for basic SEO advice, we want someone who understands how to drive high-intent local leads (calls) and how search is evolving with AI (ChatGPT, Google AI Overviews, etc.). We want someone who has a lot of experience in local SEO and is up to date with the direction that search is going.
SCOPE OF WORK
You will be helping us improve and standardize our system across multiple clients.
1. Website Structure & SEO Strategy
Review our current website structure (Elementor-based)
Recommend improvements to:
Page hierarchy (service pages, city pages, etc.)
Internal linking structure
High-converting page types for emergency services
Identify:
What pages are essential
What pages are unnecessary / low ROI
2. AEO (AI Search Optimization)
Advise on how to structure content to rank in:
ChatGPT / Google AI Overviews / etc.
Recommend:
FAQ structure
Content formatting for AI visibility
Schema strategy (FAQ, LocalBusiness, etc.)
Help us build a repeatable AEO framework
3. Google Business Profile Alignment
Best practices for:
Connecting GBP to website pages
Service/page alignment
Local keyword targeting
Recommendations for improving map pack + organic synergy
4. Local SEO System (Standardization)
Help us create a repeatable system we can use across all clients:
Site structure
Content strategy
Internal linking
Focus on:
Scalability
Simplicity
High ROI activities only
IDEAL CANDIDATE
Strong experience with local SEO for home service businesses
Experience working with emergency or high-intent industries (restoration, plumbing, HVAC, etc.)
Understanding of AEO / AI search (ChatGPT, SGE, etc.)
Able to think in systems, not just tactics
Focused on lead generation (calls), not just rankings
PROJECT DETAILS
One-time strategy project (with potential for ongoing work)
We will provide:
Existing site examples
Current structure
Deliverables:
Clear recommendations
Actionable structure/system we can implement
BONUS (NOT REQUIRED)
Experience with Elementor websites
Familiarity with call tracking and lead attribution
Conversion Rate Optimization knowledge
Experience scaling SEO across multiple similar clients
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