Senior Manager, Paid Media – Clinical Research

Remote, USA • Full-time • Posted 2026-05-31

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Own paid media strategy, execution, and optimization across active clinical trial protocols and site locations
Manage campaign structure, taxonomy, bidding strategies, and budget pacing across platforms, including Google Ads, Meta, Reddit, and TikTok
Drive qualified patient acquisition by optimizing toward downstream conversion events, including pre-screen submissions, qualified patients, and enrolled participants
Design and execute structured experiments (geo splits, incrementality testing, audience targeting, match type testing) with clear hypotheses and decision frameworks
Leverage platform AI, automation tools, and LLM-driven workflows to improve campaign performance, including keyword expansion, ad copy generation, and budget reallocation
Partner with Marketing Tech and Analytics teams to implement enhanced conversion tracking, offline conversion imports, and accurate attribution across the patient funnel
Monitor and optimize performance metrics, including cost per lead, cost per qualified patient, and cost per enrolled patient across studies and regions
Manage geographic targeting at the DMA, city, and ZIP level aligned with site catchment areas and enrollment priorities
Collaborate with Patient Recruitment teams to align media strategy with site capacity, enrollment goals, and protocol timelines
Develop and maintain a unified condition-based search strategy to minimize overlap between paid and organic efforts
Partner with content, SEO, and brand teams to translate search insights into patient-facing content across channels
Maintain clean data pipelines and ensure accurate reporting within BI dashboards and CRM/CTMS systems
Ensure all campaigns adhere to HIPAA, healthcare advertising policies, and brand safety standards
Establish and maintain SOPs, naming conventions, QA processes, and operational frameworks to support scalable growth
Identify performance gaps and implement continuous optimization strategies to improve efficiency and outcomes
Participate in vendor management and collaborate with platform partners to leverage new features and resolve issues
Perform additional duties as assigned by management

Bachelor’s degree, or equivalent work experience preferred
7+ years of experience managing and scaling paid media campaigns across multiple platforms and markets
Clinical research patient recruitment experience is preferred
Proven success driving performance outcomes tied to downstream conversions beyond initial leads (e.g., qualified patients, appointments, enrollments)
Experience operating in high-growth, performance-driven environments with measurable KPIs
Digital marketing, paid media, or performance marketing training preferred
Deep expertise in paid search and paid social, including modern strategies such as broad match, smart bidding, and audience targeting
Strong experience with experimentation frameworks, including incrementality testing and performance analysis
Hands-on experience with AI-driven marketing tools, automation, and LLM-assisted workflows
Strong understanding of full-funnel performance marketing and attribution across complex customer journeys
Ability to translate campaign data into actionable insights and strategic recommendations
High level of operational discipline, including campaign structure, naming conventions, and QA processes
Strong cross-functional collaboration skills with marketing, analytics, and operations teams
Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Working knowledge of HIPAA-compliant advertising and healthcare marketing regulations required
Experience in healthcare, clinical research, or regulated industries preferred
Familiarity with CRM systems and marketing analytics tools preferred.