Performance Creative Agency for High-Volume SMB Lead Gen (Home Services) - Contract to Hire
Performance Creative Agency for High-Volume SMB Lead Gen (Home Services)
Description
We are looking for a specialized Performance Creative Agency (or a "Content Factory") to partner with us in fulfilling marketing services for over 500+ US-based Small Business clients.
Our clients are in the Home Service industry (Roofing, Plumbing, HVAC, Tree Service) and operate on lean monthly budgets ($300–$1,000). To make these budgets work, we need a "Revenue Engine"—not a design studio. We need high-converting, direct-response ads with a low CPL.
What We Need
We are looking for a vendor that can provide all (or even just some) of the following functions:
Creative Strategy: Turning home service offers into high-hook, high-intent ad concepts.
Performance Video Editing: Fast-paced, mobile-first edits for Meta and TikTok ads.
Content Production/Coordination: The ability to source or "collect" raw footage from busy contractors or UGC creators.
Creative Data Analysis: Reviewing ad performance to tell us why an ad won or lost.
Our Business Model
Our clients' industry: Home Services (B2C Lead Gen).
Our clients' goal: Booked jobs and phone calls.
Our Operations Volume: High. We manage 500+ paid accounts.
Our Creative Style: Raw, market trending, and fast. We value Retention over Aesthetics.
Who You Are as an Agency
You specialize in Direct Response Marketing.
You understand that a $500/month budget requires a surgical focus on the first 3 seconds of a video.
You are comfortable with high-volume output and fast iterations.
Flexibility: We are open to agencies that specialize in only one area (e.g., just Video Editing or just Strategy) or those that can provide a full-stack solution.
Ideal profile:
You have a portfolio of ads that actually generated leads (not just "views").
You have experience with US-based Home Service niches.
You use AI and efficient workflows to keep production costs down.
We are not looking for an agency that:
Talks only about "brand awareness", volume content for likes or "beautiful cinematography."
You have slow turnaround times (more than 48 hours for edits).
You don't understand the difference between a "Hook" and a "Logo Intro."
TO APPLY:
Briefly describe your experience with high-volume lead gen. content generation
Share 3 examples of ads you created that drove a low CPL.
Mention which roles your agency currently covers (Strategy, Editing, Production, or Analysis).
Budget: Monthly Retainer or Per-Project (Open to negotiation based on scope/volume).
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