HubSpot Marketing Hub Implementation, Training & Marketing Systems Specialist

We are seeking a HubSpot Marketing Hub specialist to help our internal marketing team configure, organize, and fully leverage the marketing tools already available in our HubSpot environment.

We are separately evaluating companies for technical integrations and workflow automation. This role is focused on marketing implementation, campaign setup, workflow structure, training, and adoption.

We need someone who can help us turn HubSpot from a software subscription into a working marketing operating system.

About Us

We operate across the heavy machinery industry with three separate but connected businesses including an auction company, Bobcat dealership network and logistics (trucking heavy machinery) company.

Our marketing goals include auction bidder growth, off-site auction leads, consignment and seller leads, vendor and supplier leads, used equipment sales, new equipment leads, service appointments, rental inquiries, and parts demand.

What We Need

We need a HubSpot expert who can help us configure, train, and operationalize tools including:

• AEO

• SEO

• Campaigns

• Email

• Ads

• Events

• SMS

• Forms

• CTAs

• Buyer Intent

• Lead Scoring

• Marketing Analytics

• Brand settings

• Website pages

• Landing pages

• Blog

• Data Agent and Breeze AI tools

Scope of Work

Phase 1: Audit and Prioritization

Review our current HubSpot setup and identify:

• What is already configured correctly

• What is underused

• What is misconfigured

• What tools should be prioritized first

• What tools should wait until integrations are complete

• What gaps could affect reporting, attribution, or lead follow-up

Deliver a prioritized implementation roadmap focused on revenue impact.

Phase 2: Marketing Tool Setup

Help configure and improve:

• Campaign architecture

• UTM and tracking structure

• Email templates

• Forms and form fields

• CTAs

• Landing page templates

• Blog structure

• Website page recommendations

• Lead scoring models

• Buyer Intent workflows

• Ad account connections and campaign tracking

• Event promotion and follow-up workflows

• SMS campaign structure

• Brand settings and asset organization

• Marketing analytics dashboards

Phase 3: Revenue Campaign Buildout

Build practical HubSpot campaigns around:

• Auction bidder growth

• New bidder onboarding

• Consignor and seller acquisition

• Off-site auction lead generation

• Vendor and supplier lead generation

• Used equipment demand

• New equipment lead nurture

• Service appointment campaigns

• Rental inquiry campaigns

• Parts promotions

• Customer reactivation

Phase 4: Training and Documentation

Train our internal team on how to use HubSpot effectively.

Deliverables should include:

• Live training sessions

• Recorded walkthroughs

• SOPs

• Campaign setup checklists

• Reporting guide

• Lead scoring guide

• Email and landing page build process

• Buyer Intent usage guide

• AI/Data Agent usage recommendations

HubSpot’s Breeze and Data Agent tools can support AI-assisted data enrichment, transformation, workflow actions, and marketing tasks, but we need guidance on practical use cases and governance.

Ideal Candidate

We are looking for someone with experience in:

• HubSpot Marketing Hub Enterprise

• B2B marketing operations

• Lead scoring

• Campaign attribution

• Email marketing

• Landing page optimization

• Marketing automation

• Paid media tracking

• Buyer Intent tools

• CRM hygiene

• Team training

• Multi-brand HubSpot environments

Bonus experience:

• Equipment, construction, agriculture, dealership, logistics, or industrial B2B

• Auction or marketplace businesses

• Sales and marketing alignment

• HubSpot implementation after a CRM migration

• Working alongside a separate technical integration partner, digital marketing partner and website vendors.

What Success Looks Like

This project should help us:

• Launch campaigns faster

• Track marketing influence more clearly

• Improve lead routing and follow-up

• Increase seller and bidder leads

• Improve used equipment, rental, service, and parts campaigns

• Train our team to use HubSpot without relying on outside support for every task

• Build dashboards that connect marketing activity to revenue outcomes

Initial Deliverables

Please propose a 30, 60, and 90-day plan.

Expected deliverables may include:

• HubSpot marketing audit

• Tool utilization roadmap

• Campaign architecture

• Lead scoring recommendations

• Buyer Intent setup recommendations

• Email and landing page templates

• Dashboard recommendations

• Training sessions

• SOP documentation

• Priority campaign builds

To Apply

Please include:

Your HubSpot certifications

Examples of HubSpot Marketing Hub implementations

Experience with Marketing Hub Enterprise

Experience training internal teams

How you approach lead scoring and attribution

How you would prioritize the tools listed above

Your recommended first 30 days

Whether you prefer hourly, fixed project, or retainer structure

Important Note

We are not looking for someone to simply “teach HubSpot.” We need someone who can help us configure, simplify, train, and launch revenue-connected marketing systems.

The right partner will challenge our assumptions, help us avoid overbuilding, and focus first on tools that can create measurable impact in the next 90 days.

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