Media Buying Specialist

Enclave BioActives is a fast-growing wellness brand dedicated to transforming health from the inside out through science-backed, natural formulations designed to support gut health, energy, immunity, metabolism, and overall vitality. With over 10,000 five-star reviews and a mission rooted in microbiome research, we create clean, high-integrity products that deliver real results.

We are looking for an elite Media Buyer to join our fast-growing health & wellness brands and help us scale multiple VSL funnels across Meta and Google. If you are ROI-obsessed, experienced with high-budget VSL campaigns, plugged into the creative trends that convert, and driven by performance—not ego—this is the role for you.

This is high-stakes, high-impact performance marketing where the numbers tell the story—and your work directly determines scale and revenue.

What You’ll Own
• Scaling Paid Traffic Across Meta & Google
• Plan, launch, and optimize paid campaigns across Meta and Google to hit ROAS and revenue targets.
• Manage meaningful monthly budget
• Understand how CPM, CTR, CVR, AOV, and ROAS interact at scale, and make decisions with the full economic picture in mind—not in isolated metrics.
• Running Traffic to VSL Funnels (Health & Wellness)
• Run and optimize campaigns to long-form VSL funnels, specifically in health, wellness, or similar problem–solution spaces.
• Use your experience with VSLs to quickly assess whether traffic quality and targeting are aligned with the offer and customer avatar.
• Ask smart diagnostic questions about funnel performance without overcomplicating or trying to “fix” everything at once.
• Creative Awareness & Market Intelligence
• Stay plugged in to what’s working in the market: hooks, styles, formats, and ad angles that convert for health & wellness VSL offers.
• Use ad spy tools and competitor research to identify winning creative patterns).
• Clearly communicate creative insights, angles, and hypotheses to internal creative stakeholders (creative manager, editors, performance team).
• Know the content you’re running—watch the VSLs, review the ads, and understand why they work or don’t.
• Testing & Optimization
• Design and execute structured tests on audiences, creatives, offers, and angles with a clear hypothesis and success criteria.
• Iterate based on data: scale winners, cut losers fast, and constantly look for new levers to pull.
• Keep the focus on profitable scale, not vanity metrics.
• Reporting & Collaboration
• Report on performance with ROAS as the primary KPI, supported by key funnel and ad-level metrics.
• Communicate clearly and directly with the performance team—what’s working, what’s not, and what you propose next.
• Participate in a performance-driven culture where results, accountability, and ownership matter more than titles.

What Success Looks Like in This Role

You will be successful if you:
• Consistently hit or exceed ROAS targets while scaling spend.
• Demonstrate a strong understanding of VSL funnels and health & wellness audiences.
• Proactively bring market insights and creative ideas to the team (not just “push buttons” in the ad account).
• Handle performance pressure with thick skin and professionalism—you can talk about results honestly, good or bad.
• Make the performance team feel confident putting more budget behind your campaigns.

Who are we looking for
• Proven hands-on paid media experience as a Media Buyer.
• Proven experience running traffic to VSL funnels.
• Direct experience in health, wellness, or similar B2C direct-response offers.
• History of managing at least $50,000/month in ad spend; ideally $100k–$1M+/month across Meta and/or Google.
• Strong hands-on expertise with Meta Ads and Google Ads.
• Data- and ROI-driven mindset: you think in terms of spend, revenue, and profit, not just surface metrics.
• Comfortable in a high-accountability, performance-based environment.
• Experience on both agency and brand-side (we’re open to either, but value exposure to different structures).
• Familiarity with ad spy tools and competitive research workflows.
• Experience with TikTok or native traffic (Taboola/Outbrain, etc.) is good to have

Job Type: Contract

Application Question(s):
• Do you have experience in running traffic specifically to VSL funnels?
• Have you worked with a Health & Wellness or related niche (fitness, nutrition & supplements, vitamins & minerals)?
• What’s the minimum ad budget you’ve spent or managed, and across how many brands/products?

Experience:
• Paid Media Advertising: 5 years (Required)
• Google Ads: 2 years (Required)
• Meta Ads : 2 years (Required)

Work Location: Remote

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