BEMS Ventures - Amazon PPC Specialist

About the position

BEMS Ventures is seeking a Senior Amazon PPC Specialist to own and evolve advanced PPC structures for growing US e-commerce brands. This role involves managing campaigns across multiple brands, product categories, and seasonal product lines in the US market, with support for English-speaking marketplaces. The ideal candidate will have a deep understanding of Amazon advertising, strategic thinking, and a proactive approach to identifying opportunities and optimizing performance. This is a fully remote, full-time position with a focus on driving profitability and long-term account growth.

Responsibilities
• Build, manage and continuously evolve advanced Amazon PPC structures across multiple brands and product categories
• Own full-funnel advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, video campaigns, and emerging Amazon ad formats
• Develop proactive testing strategies around placements, keyword segmentation, search intent, campaign isolation, harvesting structures, and scaling approaches
• Analyze performance trends across entire product portfolios to identify underinvestment, overspending, or missed market share opportunities
• Lead PPC strategy for new product launches, seasonal pushes, inventory sell-through campaigns, and ranking-focused initiatives
• Monitor how paid performance impacts organic ranking and continuously optimize for both profitability and long-term account growth
• Refine campaign architecture and naming conventions to improve scalability, reporting clarity, and optimization efficiency
• Bring new ideas, trends, and best practices to the business regularly, especially around evolving Amazon placements, AI-driven search behavior, Rufus, video ads, and changing shopper behavior
• Work closely with listings, creative, and account management to align advertising strategy with conversion rate optimization and catalogue growth
• Report on performance with clear commercial thinking, including recommended actions and justifications

Requirements
• Strong hands-on Amazon PPC experience managing complex accounts independently
• Experience managing advertising across multiple products, variations, or brands simultaneously
• Proven ability to structure and optimize campaigns strategically, not just maintain them operationally
• Deep understanding of how PPC influences organic rank, keyword indexing, and long-term catalogue growth
• Strong commercial judgment around scaling, profitability, TACoS management, and market share opportunities
• Experience testing and refining campaign structures based on performance data and changing Amazon trends
• Confidence working across seasonal products, different niches, and shifting demand patterns
• Ability to identify opportunities proactively and bring ideas forward independently
• Strong analytical thinking paired with strong execution
• Experience staying current with Amazon advertising updates, evolving best practices, and new campaign types
• Comfortable managing 20–50 actively advertised SKUs simultaneously across different categories and seasonal cycles

Nice-to-haves
• Experience with Helium 10, Scale Insights, Bidx, or similar tools
• Familiarity with DSP
• Experience in competitive or seasonal niches
• Basic understanding of listing optimisation and A+ content
• Familiarity with Rufus, AI-driven Amazon search changes, and evolving shopper behaviour trends
• Experience with advanced video campaign optimisation
• Experience managing PPC for brands doing $10M+ annual revenue
• Experience working both in-house and within an Amazon agency environment
• Strong understanding of advanced campaign segmentation and scaling strategies
• Experience with video campaigns and newer Amazon ad placements
• Experience balancing growth and profitability across larger SKU catalogues
• Evidence of proactive testing, experimentation, and strategic thinking
• Ability to explain not only what changes to make, but why they matter commercially

Benefits
• $3,000 – $4,000 per month
• 30 days paid holiday
• Sick leave on request

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