Assistant Manager – Brand Customer Relationship Marketing at careerzynith
Join careerzynith, a pioneering leader in the automotive industry, as we revolutionize the way we interact with our customers. As an Assistant Manager in the Lifecycle Engagement team, you will play a pivotal role in shaping the customer experience and driving business growth. If you're passionate about customer engagement, outcome-based marketing, and innovative spirit, we invite you to apply for this exciting opportunity.
- *About careerzynith**
careerzynith is a world-renowned company that is committed to making our world better, safer, and more equitable for all. Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we're leading the change to achieve this vision. We believe in the power of diversity and inclusion, and we strive to create a workplace that is free from discrimination and fosters a sense of belonging among our employees.
- *Why Join careerzynith?**
At careerzynith, we're not just building cars – we're building a better future. We're a company that is passionate about innovation, technology, and design, and we're looking for like-minded individuals to join our team. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals. Every day, we want every employee to feel they belong to one careerzynith team.
- *Key Responsibilities:**
As an Assistant Manager in the Lifecycle Engagement team, you will be responsible for:
- Developing consumer-centric campaigns with tailored strategies for effective audience targeting and personalization, inclusive of the full breadth of careerzynith's ecosystem product, service, and experience offerings.
- Working across careerzynith teams and channels to develop CRM plans that focus on all phases of the vehicle journey (welcome, engage, reignite, retain, conquest) and ensure consistent messaging throughout the handraiser and owner experience.
- Serving as the CRM strategy and execution expert to the careerzynith brand and advertising teams.
- Presenting recommendations and program results to the careerzynith teams and leadership.
- Recommending testing opportunities based on insights and learnings.
- Providing recommendations and coordinating with media and owned channels to develop a unified customer journey for defined target audiences and cohort segments.
- Gathering and developing insights from available customer and owner data.
- Strategic audience management focused on personalization leveraging available owner data, research, and insights.
- Sharing best practices amongst brands and other careerzynith partners.
- Partnering with the Product and Customer Experience (CX) teams to identify upstream customer needs that drive product definition, value proposition, and target audience definition.
- Managing careerzynith owner, hand raiser, former owner, and conquest communications by: + Working with the extended Customer Engagement team to target these audiences with the right messaging and follow-up cadences to push down the funnel.+ Initiating and overseeing the execution of CRM communications to fulfill careerzynith's conquest/retention/sales objectives.+ Championing careerzynith materials to ensure that each piece is on target with the right message, right timing, and right place across all CRM creative (Customer Engagement, CRM Retail, Owner Growth, Customer Sales Service Retention, etc.).
- *Essential Qualifications:**
- Bachelor's degree in Business, Marketing, or related area.
- 5+ years of experience managing Customer Lifecycle Management/Customer Relationship Management, including audience prioritization and business rules.
- High level of interpersonal skills to work effectively with others, motivate co-workers, and elicit work output.
- Flexibility to quickly modify strategy and execution to accommodate changing needs of the business.
- Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities.
- Extremely high level of analytical and problem-solving skills.
- Ability to work well in a complex team environment.
- Highly developed oral and written communications skills.
- Ability to strategic think and execute, as well as organize and plan effectively.
- Understanding of CRM's role towards accomplishing overall business priorities.
- *Preferred Qualifications:**
- Experience in cross-channel, outcome-based marketing.
- Innovative spirit aimed at testing, learning, and optimization.
- Knowledge of customer data platforms and marketing automation tools.
- Experience working with data analytics and reporting tools.
- Strong understanding of customer behavior and preferences.
- *Work Environment and Company Culture:**
careerzynith is a dynamic and inclusive workplace that values diversity, equity, and inclusion. We offer a comprehensive compensation package, including:
- Paid time off, including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
- Healthcare, dental, vision, and life insurance plans to cover you and your family.
- Company and matching contributions to a 401K savings plan to help you save for retirement.
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values.
- Tuition assistance and student loan refinancing.
- Discount on careerzynith vehicles for you, your family, and friends.
- *Diversity and Inclusion:**
careerzynith is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
- *Equal Employment Opportunity Statements:**
careerzynith is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. careerzynith is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
- *How to Apply:**
If you're passionate about customer engagement, outcome-based marketing, and innovative spirit, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We look forward to hearing from you!
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