Creative Strategist (Direct Response & Performance Marketing)

Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for elite Creative Strategists who know how to build ads that scale.
We’re not looking for “brand marketers.”
We’re looking for operators who understand:
Direct response
Consumer psychology
Performance creative
Hooks that sell
Creative that drives revenue
If you want a slow corporate job with layers of approvals and endless meetings, this is not for you.
If you live and breathe direct response, creative strategy, and performance marketing, keep reading.

Great opportunity: Salary + performance bonuses with no cap!
The Mission
Help us scale our creative engine to the next level.
Your job is to create winning ad concepts, identify scalable angles, improve performance across Meta & TikTok, and help us aggressively scale customer acquisition.
You’ll work directly with founders, media buyers, editors, and creators to develop high-performing creatives that drive real revenue.
We move fast, test aggressively, and care about results.
What You’ll Actually Do
Research competitors, customer psychology, reviews, Reddit, TikTok trends, and market angles
Develop high-converting hooks, concepts, offers, scripts, and creative strategies
Write direct-response scripts, ad briefs, hooks, CTAs, and VSL structures
Work directly with editors and creators to bring concepts to life
Analyze performance metrics like ROAS, CPA, CTR, hook rate, hold rate, thumb-stop ratio, and conversion rate
Build systems for creative learnings, testing, and iteration
Launch large volumes of creative testing every week
Use AI tools to improve ideation, scripting, workflows, and production speed
What Success Looks Like
Push ad spend past $50k per day
More winning creatives every week
Lower CPA and higher ROAS
New scalable hooks, audiences, and angles
Better creative testing systems
Helping scale Afina into a dominant category-defining brand
The Mindset We Want
This is not a clock-in / clock-out job
We want ambitious people who are obsessed with winning
You should genuinely love advertising, performance creative, and consumer psychology
You move fast, think fast, and execute without handholding
You thrive in high-performance environments
You care about results, not excuses
You take ownership
What We’re Looking For
Must-Haves
Deep understanding of Meta & TikTok direct-response ads
Strong copywriting and scripting skills
Ability to develop hooks, concepts, and creative angles that convert
Strong understanding of paid social performance metrics
Experience working with editors, creators, and UGC talent
Experience using AI tools for creative ideation, scripting, research, or production
Strong bias toward execution and speed
Bonus Points
Experience scaling 7-figure or 8-figure brands
Experience with wellness, beauty, skincare, or consumer brands
Familiarity with Motion, Triple Whale, Northbeam, Frame.io, or similar tools
Experience sourcing or directing UGC creators
Understanding of landing pages and conversion optimization
Experience managing creative teams or freelancers
What You’ll Be Measured On
Winning creatives
Creative testing output
ROAS and CPA improvements
Hook rates and CTR improvements
Speed of iteration
Contribution to scaling ad spend and revenue
Why Join Afina?
Competitive compensation, uncapped performance bonuses, and equity upside
Join one of the fastest-growing brands in e-commerce
High ownership and direct impact on company growth
Fully remote and flexible
Fast-paced startup culture with zero bureaucracy
Work with a hungry team focused on building a category-defining brand
If you know how to create winning ads, spot trends early, and build creatives that scale revenue aggressively, we want to talk to you.

Apply To This Job