B2B Customer Lifecycle Marketing Manager, Integrated Marketing

Remote, USA • Full-time • Posted 2026-05-31

Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers, including onboarding, engagement, renewal, and expansion.
Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators.
Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption.
Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials.
Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time.
Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads.
Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns.
Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts.
Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up.
Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution.

4+ years of marketing experience, ideally in B2B, education, or SaaS environments.
Strong writer with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials.
Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs.
Comfortable working independently as an individual contributor and delivering results on short timelines.
Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities.
Comfortable using marketing tools and analytics to measure performance and optimize campaigns.
Deep empathy for educators and a willingness to learn and reflect the teacher and administrator voice.
District leadership or classroom teaching experience is a plus.
Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere".
Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.

Competitive salaries
Ample paid time off as needed – Your well-being is a priority
8 pre-scheduled Wellness Days in 2026 occurring on a Monday or a Friday for a 3-day weekend boost
Remote-first culture - that caters to your time zone, with open flexibility as needed, at times
Generous parental leave
An exceptional team that trusts you and gives you the freedom to do your best
The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
Opportunities to connect through affinity, ally, and social groups
And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life

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