Editorial Content Lead – THL Studios

Remote, USA • Full-time • Posted 2026-05-31

serve as a lead writer and editor responsible for THL’s content
translate strategy into high-impact storytelling that advances mission to end the abuse of animals raised for food
take ownership of complex, high-stakes content projects
ensure content is clear, persuasive, and aligned with organizational goals
increase capacity across teams and strengthen quality, consistency, and effectiveness of external communications
work across formats and audiences, from long-form reports to conversion-focused web content
shape narratives that drive campaign wins, motivate people to take action, donate, and deepen engagement with work
report to the Associate Director of Editorial and collaborate closely with Campaigns, Development, Digital Mobilization, and Creative teams
manage the full content lifecycle across digital and print deliverables
analyze content performance data, including clicks, time on page, and conversion rates
lead proactive A/B testing on messaging, structure, and layouts for improvement
partner with cross-functional teams to test enhancements of templated/reusable content design systems

3+ years of professional writing and editing experience
strong portfolio of both long-form and short-form content
demonstrated ability to synthesize complex, high-level ideas into clear, compelling, persuasive narratives
experience writing across formats, including reports, web content, and fundraising or campaign materials
demonstrated visual literacy to ensure imagery is aligned with narrative
strong attention to detail
expertise in earning attention in a crowded digital landscape
expertise in creating content built to drive user actions and engagement
ability to adapt nuanced messaging for different audiences, channels, and goals
skilled in structuring content for clarity, engagement, and conversion
understanding of how writing interacts with UX and design
skilled with using web-based visual interfaces including CRM/Email platforms and CMS tools
demonstrated ability to effectively leverage AI tools to support content development
effectively adjusts writing style and tone across formats and audiences
strong sense of editorial judgement
strong critical thinking skills
builds strong, effective partnerships across teams
provides and receives clear, constructive editorial feedback
demonstrates awareness of broader animal welfare trends
identifies and addresses cultural sensitivities and global perspectives when creating content