Country Marketing Manager - Online Gaming

An international online gaming company is looking for a commercially driven marketing leader to oversee and expand its presence across the New Zealand market. This role combines strategic ownership, brand development, acquisition marketing, and market growth within a highly competitive and regulated B2C environment.
You will lead local market initiatives, manage multi-channel campaigns, and act as the key driver of customer acquisition, retention, and overall market performance while collaborating closely with international teams and external partners.
RESPONSIBILITIES:
Develop and execute market growth strategies focused on brand awareness, customer acquisition, and commercial performance across New Zealand

Lead multi-channel marketing campaigns including TV, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and out-of-home advertising

Adapt global campaigns and brand messaging to fit local market trends, customer behaviour, and cultural preferences

Manage and optimise performance marketing activities in collaboration with internal stakeholders and external agencies

Build and maintain strong relationships with media agencies, creative partners, production companies, and media owners

Lead agency selection processes, negotiations, and partnership management activities

Own annual marketing plans, budgets, KPIs, forecasting, and overall market performance

Develop local creative assets and communication strategies to strengthen brand positioning and customer engagement

Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future initiatives

Ensure all campaigns and communication activities comply with local regulatory and responsible advertising standards

Identify market opportunities and customer trends to improve acquisition, retention, and long-term growth strategies

Collaborate cross-functionally with commercial, product, CRM, and international marketing teams

REQUIREMENTS:
Minimum 5 years of experience in senior marketing, commercial, or market leadership roles within high-volume B2C industries

Minimum 3 years of experience within the online gaming or iGaming industry in New Zealand

Proven experience launching brands and driving business growth within the New Zealand market

Strong understanding of the New Zealand media, advertising, and marketing landscape

Experience managing relationships with agencies, media owners, and creative production partners

Hands-on experience managing significant ATL and performance marketing budgets

Strong knowledge of campaign planning, forecasting, reporting, and performance optimisation

Experience leading, mentoring, and developing teams

Commercially driven mindset with strong analytical and data interpretation skills

Excellent communication, stakeholder management, and negotiation abilities

Ability to work autonomously within a fast-paced international environment

Strong understanding of compliance requirements and responsible marketing practices within regulated industries

OFFER:
Opportunity to lead a strategically important market within a growing international organisation

High level of ownership, autonomy, and decision-making responsibility

Exposure to large-scale brand and acquisition marketing initiatives

Dynamic and collaborative international work environment

Long-term leadership and career development opportunities

Fast-paced culture focused on innovation, growth, and performance

Ability to make a direct commercial impact within the business

Diversity & Inclusion Statement
We are committed to creating an inclusive workplace where everyone can succeed. Applications are welcome from all qualified individuals regardless of background, identity or experience. We particularly encourage candidates who can contribute to our diverse and global team.

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