Business Product Manager – Partner Web & CMS
Role purpose
Own the direction, prioritisation, and outcomes for a partner‑facing web proposition, operating within a performance‑based commercial model.
You are responsible for bringing together partner needs, user experience, commercial drivers, and technical constraints into a coherent product shape — and for continuously evolving that shape through delivery, learning, and iteration.
The focus is on delivering a high‑quality partner experience while ensuring solutions are repeatable and sustainable, strengthening CMS and platform capabilities through real‑world use rather than one‑off or fragile builds.
Key responsibilities
End‑to‑end product ownership
Own the partner web product end‑to‑end, from discovery through delivery and optimisation
Define and maintain a clear product direction and prioritised roadmap aligned to partner outcomes
Balance partner requirements, user impact, business value, delivery feasibility, and long‑term sustainability
Shaping CMS and platform usage
Shape how CMS and platform capabilities are used to support partner needs, including content models, workflows, roles and permissions, and publishing governance
Ensure clear separation between partner‑specific configuration and reusable core capability
Work closely with Capability Owners and Engineering teams to identify where partner delivery exposes gaps, constraints, or improvement opportunities in existing capabilities
Delivery enablement & product shaping
Work closely with engineering teams, delivery Product Owners, and design to shape problems, define outcomes, and prioritise work
Stay actively involved throughout delivery, refining scope and making trade‑offs as learning and constraints emerge
Provide clear product intent and direction without owning every ticket or backlog item
Stakeholder & partner leadership
Act as a credible senior interface with partner stakeholders on priorities, progress, risks, and trade‑offs
Align internal teams across capability, engineering, and commercial stakeholders around shared outcomes
Performance & optimisation
Define and track success metrics for the partner web proposition
Use data and insight to guide prioritisation, iteration, and performance improvements over time
Decision‑making authority
Owns product‑level prioritisation and sequencing, and provides a strong, informed steer on trade‑offs affecting partner outcomes, delivery pace, and long‑term sustainability
Makes clear recommendations to the Business Line Owner on initiatives that materially affect performance, scope, or delivery approach
Acts as the primary escalation point for cross‑team conflicts relating to scope, prioritisation, or product direction, ensuring decisions are surfaced with clear options and implications
Success measures
A clear, coherent partner web product delivering measurable performance outcomes
High‑quality partner experiences delivered without reliance on bespoke or fragile solutions
CMS and platform capabilities strengthened through partner delivery, not weakened
Clear differentiation maintained between partner‑specific configuration and reusable capability
Strong cross‑functional alignment and predictable progress against agreed priorities
Skills & experience
Significant experience owning outcomes in a B2B product‑led role
Proven ability to work hands‑on with delivery teams to shape problems, priorities, and trade‑offs
Experience with CMS‑driven products, platform‑based web propositions, or configurable / white‑label style offerings
Strong product judgement and curiosity: comfortable exploring user, partner, and market needs where the solution is not already defined
Able to translate insight into practical product decisions rather than theoretical strategy
Confident operating with external partners and senior internal stakeholders
Commercially minded, with experience defining and using KPIs to guide decisions
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