Customer Journey & Personalization Lead (Adobe AJO)

About the Role
We are seeking a strategic and customer-focused Lifecycle Marketing Lead with experience driving omnichannel customer engagement initiatives using Adobe Experience Cloud technologies, including Adobe Journey Optimizer (AJO).
This role is ideal for someone who combines strong marketing and personalization strategy expertise with hands-on experience designing and orchestrating customer journeys across email, SMS, push, and digital channels.
The ideal candidate is comfortable collaborating with executive stakeholders, marketing teams, product owners, and technical partners to define campaign strategies, customer engagement approaches, and lifecycle programs that drive measurable business outcomes.
This is not a purely technical implementation role. We are specifically looking for someone with strong marketing, customer journey, campaign strategy, and personalization experience who also understands how to leverage Adobe technologies to execute those initiatives.
Key Responsibilities
Lead the strategy, design, and optimization of customer lifecycle and omnichannel engagement campaigns using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
Partner with business, marketing, and product stakeholders to define customer engagement strategies, lifecycle journeys, and personalization opportunities
Design and orchestrate customer journeys across channels including email, SMS, push notifications, web, and in-app messaging
Develop audience segmentation and targeting strategies based on customer behavior, engagement patterns, demographics, and business objectives
Translate customer insights and campaign goals into scalable journey and personalization strategies
Monitor campaign performance and customer engagement metrics, providing actionable recommendations for optimization and continuous improvement
Collaborate with analytics, product, and engineering teams to ensure proper activation and execution of customer journeys
Support personalization initiatives using customer data, behavioral triggers, and real-time engagement signals
Present campaign strategies, customer journey recommendations, and performance insights to stakeholders and leadership teams
Drive customer-centric thinking and best practices across lifecycle marketing and personalization initiatives
Partner with technical teams to ensure successful implementation and activation within Adobe Experience Cloud platforms
Stay current on Adobe Experience Cloud capabilities, customer engagement trends, and omnichannel marketing best practices
Required Qualifications
5+ years of experience in lifecycle marketing, CRM, customer journey strategy, personalization, or omnichannel campaign management
Hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Adobe Campaign, or similar customer engagement platforms
Experience designing and executing omnichannel customer journeys and lifecycle marketing programs
Strong understanding of audience segmentation, personalization, and customer engagement strategies
Proven experience collaborating with business and marketing stakeholders to drive campaign initiatives
Strong communication and presentation skills with ability to influence both technical and non-technical audiences
Experience measuring campaign performance and using insights to optimize customer engagement
Familiarity with customer data platforms (CDPs), analytics, and customer engagement technologies
Ability to balance strategic thinking with hands-on execution
Preferred Qualifications
Experience with Adobe Experience Platform (AEP), RTCDP, Customer Journey Analytics (CJA), Adobe Target, or Adobe Campaign
Experience in telecom, media, retail, or large enterprise customer environments
Background in personalization strategy, retention marketing, customer engagement, or CRM programs
Experience working in enterprise consulting or digital transformation environments
Familiarity with agile delivery methodologies and cross-functional collaboration models
What Success Looks Like
Driving impactful customer engagement and personalization initiatives
Improving campaign performance, customer retention, and engagement metrics
Building scalable and customer-centric lifecycle journeys
Acting as a strategic partner to marketing and business stakeholders
Successfully leveraging Adobe technologies to deliver meaningful customer experiences

The base salary range for this position is $135,000 – $185,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

• **For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: [email protected].

California applicants: Please click here for CCPA disclosures.

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