CRM Associate, Sports

About the position

As CRM Associate, Sports you will be responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard. You will support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns. You will deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.

Responsibilities
• Building and driving campaigns to engage customers at all parts of the customer lifecycle.
• Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.
• Analyzing campaign performance and clearly articulating insight into how to improve engagement.
• Following existing strategic decisions and guidelines.
• Developing CRM knowledge and expertise.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.
• Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
• Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.

Requirements
• Experience working in a CRM or marketing related role preferred
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.
• Understanding of sports betting mechanics, promotions and KPIs.
• Comfortable in using CRM tools such as Optimove
• Understanding of customer behaviors and lifecycles relevant to sports betting
• Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
• Results driven with the desire to A/B test, re-evaluate, optimize, and test again.
• Leading by example to demonstrate qualities of a strong team player.
• Exceptional communication and interpersonal skills.

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