Remote PPC Specialist – Contract Position (Food & Beverage Focus)
About Us:
RIO Coffee Syrups is an emerging specialty beverage brand focused on bringing high-quality barista syrups directly to US consumers via e-commerce. We are scaling rapidly and are looking for a highly skilled PPC Specialist with experience managing paid campaigns for food & beverage brands.
This is a fully remote contract role for a proven PPC media buyer who understands the nuances of driving sales in the food & beverage category.
The Role:
You will own paid media execution across multiple platforms (Google Ads, Meta, TikTok, Amazon Sponsored Ads). Your mission: efficiently scale qualified traffic and drive profitable growth through full-funnel paid media strategy and execution.
- Key Responsibilities:
- Build, manage, and optimize PPC campaigns across Google, Meta, Amazon Ads (DSP a plus), and TikTok
- Conduct audience research, keyword analysis, creative testing, and bid strategy optimization
- Analyze campaign performance, identify trends, and recommend data-driven optimizations
- Coordinate closely with internal team on creative, landing pages, and CRO testing
- Forecast ad spend, ROAS, and CAC metrics aligned to growth goals
- Provide weekly reporting with actionable insights
- Required Qualifications:
- 3+ years of hands-on PPC experience (Google, Meta, Amazon Ads)
- Direct experience running PPC campaigns for food & beverage, CPG, or DTC e-commerce brands
- Strong understanding of full-funnel media buying for consumer products
- Experience with creative testing frameworks and data-driven optimization
- Ability to analyze data and clearly communicate actionable recommendations
- Familiarity with Shopify, Klaviyo, and landing page CRO best practices (a plus)
- Highly organized, self-motivated, and able to work independently
- What We’re NOT Looking For:
- Agency account managers with limited hands-on media buying experience
- Generic PPC freelancers without food & beverage or DTC experience
- Corporate brand marketers without direct performance media buying experience
Compensation:
Hourly or monthly retainer — commensurate with experience and performance.
Job Type: Contract
Pay: $36.00 - $45.00 per hour
Expected hours: 10 – 40 per week
- Benefits:
- Flexible schedule
- Schedule:
- Choose your own hours
Work Location: Remote
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