Account Manager - Value for Money - Automotive Refinish

Now hiring! Account Manager - Value for Money - Automotive Refinish

Southfield, MI or Remote

We are looking for a Value for Money (VFM) Account Manager to join our Automotive Refinish team.

The Value for Money (VFM) Account Manager is responsible for driving profitable growth of BASF Refinish value-for-money product lines through distributor engagement and establishing distributor relationships, indirect sales execution, and close collaboration with the field refinish sales team. This role focuses on expanding distribution from within our existing distributor base and seeking new competitive distributors to distribute BASF VFM products, accelerating conversions from competitive brands, and continuously refining the VFM go-to-market strategy to ensure long-term success.

This position plays a critical role in strengthening BASF's position in the value segment by aligning strategy, execution, and customer needs across current and new distribution partners.

As an Account Manager - Value for Money - Automotive Refinish, you create chemistry by...
• Driving sales growth of BASF Refinish value-for-money products through existing and new distribution partners.
• Supporting and influencing distributor sales teams to actively carry, promote, and sell VFM product lines.
• Partnering closely with the BASF Refinish field sales organization to identify and execute new conversion opportunities.
• Acting as a subject-matter expert on VFM offerings, positioning, and competitive differentiation.
• Identifying and developing new distribution opportunities that align with BASF's value-for-money strategy.
• Strengthening relationships with key distributor stakeholders, including owners, managers, and inside/outside sales teams.
• Supporting distributor onboarding, product launches, and sales enablement activities.
• Assessing and defining the current BASF Refinish Value for Money strategy, including channel approach, product mix, and target segments.
• Recommending and implementing enhancements to the VFM strategy based on market dynamics, customer feedback, and sales performance.
• Monitoring competitive activity, pricing trends, and customer needs in the value segment to inform ongoing strategy adjustments.
• Collaborating with marketing, product management, and leadership to ensure strategy alignment and execution excellence.
• Serving as a key connector between distribution, inside sales, and field sales teams.
• Providing insights, recommendations, and performance updates to Distribution Management and Refinish leadership.
• Supporting training initiatives for distributors and internal sales teams related to VFM products and selling approaches.
• Traveling approximately 50% of the time to support distributor meetings, sales calls, training sessions, and key customer engagements.

If you have...
• Bachelor's degree in Business, Marketing, Sales, or a related field (or equivalent experience).
• 5+ years of experience in sales, inside sales, or commercial roles within automotive refinish, coatings, or a related industry.
• Proven experience working with distribution partners and indirect sales channels.
• Strong strategic thinking skills with the ability to translate strategy into actionable sales execution.
• Excellent communication, relationship management, and presentation skills.
• Ability to work cross-functionally and influence without direct authority.
• Willingness and ability to travel up to 50%.
• Experience within automotive refinish, paint, coatings, or aftermarket automotive channels (preferred).
• Prior exposure to value, economy, or price-segmented product portfolios (preferred).
• Experience supporting product conversions or competitive takeaways (preferred).

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It's what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees' overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:
• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

Apply tot his job

Apply To this Job