Amazon Ads/PPC Specialist – Indie Author Book Launch Campaign

About This Role

This two-month Amazon KDP advertising campaign targets readers seeking "chaos to redemption" narratives—transformation stories in the addiction, recovery, and personal development categories. Your role is to build a profitable ads ecosystem from the ground up, continuously optimize performance, and drive conversions. This role is active, data-driven management with direct accountability for return on ad spend (ACOS) and overall campaign profitability.

Campaign Duration: Mid-June 1 – End of August, 2026

Platform: Amazon KDP Advertising

What You'll Own:

Strategy & Account Setup

• Create and configure Amazon KDP Ads account, linking to the author's book profile

• Develop advertising strategy aligned with book launch timeline and budget constraints

• Set up initial campaign architecture (Automatic + Targeted campaigns) with clear performance objectives

• Configure account settings, bid strategies, daily budgets, and spend parameters

• Establish performance baselines and success metrics (target ACOS, daily spend, conversion rate targets)

Campaign Execution & Optimization

• Conduct comprehensive keyword research, identifying high-intent search terms (e.g., "addiction memoir," "recovery stories," "chaos to redemption," "indie books," related categories)

• Test and launch new keyword variations across targeted campaigns; pause underperformers with clear reasoning

• Add strategic negative keywords to prevent wasted spend on irrelevant searches

• Continuously adjust bids based on keyword performance, increasing bids for winners and reducing/pausing low-performers

• Allocate and reallocate daily budgets across campaigns to maximize ROI and capture highest-performing channels

Performance Monitoring & Optimization

• Track ACOS (Advertising Cost of Sales) daily, with weekly analysis

• Monitor conversion rates, click-through rates, and cost-per-click trends

• Analyze ROI by campaign, keyword, and audience segment

• Identify optimization opportunities and implement changes proactively (bid adjustments, keyword additions, targeting refinements)

• Document all changes and their impact on performance metrics

Reporting & Communication

• Deliver weekly performance reports to project lead including:

• ACOS and trend analysis

• Total spend, clicks, conversions, and estimated revenue generated

• Top-performing keywords and campaigns

• Recommended strategy adjustments or budget reallocations

• Current daily spend status vs. budget

• Present clear recommendations for budget increases/decreases based on performance data

• Maintain transparent communication on campaign health and any concerns

Ideal Candidate

• Proven experience managing Amazon KDP or Amazon Advertising campaigns (minimum 1–2 years)

• Strong understanding of ACOS, conversion tracking, and profitability metrics

• Experienced with Seller Central and Amazon's advertising interface

• Excellent analytical skills; ability to interpret data and make data-driven decisions quickly

• Comfort with keyword research tools and bid management

• Track record of reducing ACOS while maintaining consistent conversion volume

• Clear written communication; ability to explain performance trends to non-technical stakeholders

• Detail-oriented with strong organizational skills

• Experience with indie/self-published books is a plus, but not required

Interested? Please apply with case studies or examples of past Amazon KDP campaigns you've managed, including:

• Target ACOS you achieved

• Average daily spend and total campaign spend

• Any significant wins (e.g., keywords with exceptional ROI, campaigns scaled profitably)

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