Ambassador Coordinator
Independent Women is a conservative, pro-woman policy powerhouse operating as an end-to-end policy and communications shop that integrates storytelling, research, grassroots mobilization, state advocacy, and legislative action to turn better ideas into lawâproducing measurable impact and bipartisan wins.
The Independent Women Ambassador Coordinator advances this mission by elevating and amplifying the voices of individuals directly impacted by policy. This role builds, grows, and activates a high-impact network of advocatesâindividuals who share their personal experiences to expand reach, strengthen influence, and inspire others to engage.
Through strategic support, the Coordinator helps these advocates sharpen and scale their stories so they reach broader audiences, drive meaningful conversations, and mobilize others to actionâfueling measurable growth in awareness, education, and movement-building.
The ideal candidate has at least two years of experience in project management, strategy development, and relationship building; a proven ability to build trust and loyalty; and a strong drive to grow and activate a network of advocates advancing Independent Womenâs mission. This role requires an exceptional communicator with strong organizational, prioritization, and data management skills.
Key Responsibilities
Ambassador Management
Ambassador Program Strategy & Growth
Own and scale the Independent Women Ambassador Program, integrating ambassadors across departments to support organizational objectives (high-performing, results-driven)
Lead proactive prospecting, pipeline development, and recruitment to grow the ambassador network with high-quality, mission-aligned individuals
Develop and refine program guidelines, incentives, and training to ensure a best-in-class ambassador experience
Create a sought-after program with clear processes, KPIs, goals, and measurable outcomes
Lead ambassador onboarding, integration, and long-term engagement strategies
Relationship Management & Communications
Serve as the primary liaison between ambassadors and the organization, building strong, authentic relationships
Facilitate consistent ambassador communications (weekly group and individual outreach), including messaging, opportunities, and campaign alignment
Equip ambassadors with timely talking points, creative assets, and engagement opportunities to amplify campaigns
Maintain open lines of communication, gathering feedback and ensuring ambassador satisfaction
Foster a culture where ambassadors feel like an extension of the teamâenergized, informed, and activated
Salesforce & Data Management
Utilize Salesforce CRM to track, manage, and report on ambassador recruitment, engagement, and activity
Ensure all ambassador interactions, participation, and performance metrics are accurately recorded and maintained
Develop dashboards and reporting systems to measure program success, engagement rates, and overall impact
Analyze data to inform strategy, optimize performance, and identify growth opportunities
Program Operations & Performance Tracking
Monitor and report on ambassador impact, including engagement metrics, campaign participation, and success stories
Collaborate cross-functionally with marketing, media, policy, and operations teams to align ambassador efforts with broader initiatives
Provide ambassadors with resources, tools, and support to effectively represent the brand
Recognize and reward top-performing ambassadors to maintain motivation and retention
Events & Experiential Support
Support the planning, coordination, and execution of Independent Women events, ensuring seamless ambassador integration
Assist in organizing ambassador participation at key events, including staffing plans, run-of-show development, and logistics
Coordinate with vendors, venues, and internal stakeholders to execute high-quality events
Serve as a brand representative at events, working alongside ambassadors to expand reach and engagement
Manage ambassador involvement in coalition and partner events to ensure strong brand representation
Analyze event performance, gather feedback, and contribute to post-event reporting and optimization
What Success Looks Like:
Independent Women operates a high-performing, sought-after ambassador program that drives brand awareness and issue advocacy
Independent Women maintains a strong and loyal network of ambassadors with high levels of retention and recruitment
Independent Women ambassadors are consistently influencing conversations and creating impact at both the federal and state levels
Independent Women ambassadors are consistently approached for media appearances and event speaking engagements
Independent Women has a âready-to-activateâ list of influencers to engage and promote our brand and messaging on various issues
Independent Women influencers effectively reach new audiences for the organization and validate Independent Womenâs necessary work to broaden the conservative coalition beyond the base
Independent Women is a âgo-toâ brand for influencers who want to showcase that conservatism/conservatives are forward-looking, empathetic, smart, fun, and pro-woman
She will serve as a member of the Communications Departmentâs Marketing Vertical, in the Audience Management division. She will collaborate across all verticals and departments and report to the Marketing Director.
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