Associate Fashion & Social Editor, Who What Wear

Remote, USA • Full-time • Posted 2026-05-04

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About the position

Report to the Senior Fashion and Social Editor, Who What Wear
Create and film front-of-camera videos for Who What Wear's social channels, some of which will tie back to on-site editorial stories
Partner with the senior editor to help create short-form videos from industry events, press days, store openings, and designer studio visits
Assist the senior fashion and social editor in editing social content clips for higher concept videos, including image sourcing and script research
Help create cross-channel promotion plans for a single piece of social content
Build a reputation and online presence as someone who is Who What Wear
Fulfill on-site story and social outputs each week and respond to social content trends, changing commission rates, story performance data, and pacing toward goals
Capture content IRL for social (press events, red carpets, NYFW, shoots)
Pitch and write daily fashion content for WhoWhatWear, spanning trend reports, shopping round-ups from our top-performing retailers, styling guides, and SEO content
Track analytics on story KPIs to ensure personal audience and affiliate goals are met
Work with social to create more edit and social cooperation while optimizing story performance including sharing of social analytics
Grow Who What Wear's Gen Z audience by ideating new social franchises, creating viral videos, and increasing overall brand awareness and engagement online
Build relationships with PR, brands, and industry experts to obtain exclusive insights, quotes, and embargoed news and access to high-priority brand events
Keep a finger on the pulse of industry happenings, such as rising trends, new arrivals, and pop-culture moments that could translate well to site and social

3+ years of experience writing fashion content for a digital publication
2+ years of experience creating social content for a digital brand and publication
Excellent verbal and writing skills and visual sensibilities
Comprehensive knowledge of the fashion space
Personal online presence and portfolio of high-performing content
Bring a creative approach to traditionally top-performing story categories
Desire to make decisions informed by data and performance
Success at collaborating with multiple teams across business categories
Comfortable using social editing tools like Canva and Capcut
General working knowledge of affiliate marketing, HTML, CMS, and SEO tools

Expected salary range of $57,000 - $75,000
Hybrid role from New York Office, working three days from the office, two from home
Uncapped leave
Profit-sharing bonus when targets are met
Referral rewards for bringing in new hires
Wellbeing support with access to Colleague Assistant Programmes
Opportunity to purchase shares in Future with Share Incentive Plan

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