Associate vice president, portfolio marketing

Columbia Southern University Job Description
Job Title: Associate Vice President of Portfolio Marketing

Department: Marketing

Reports to: Chief Marketing Officer

FLSA: Exempt

Hours: Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 3:00 PM (extended hours when requested)

Location: Orange Beach, AL/Hybrid

Last Updated: March 10, 2026
Job Summary

The Associate Vice President of Portfolio Marketing is responsible for the overall strategic direction of the marketing of specific CSU programs and offerings within the degree and certificate portfolio.
Essential Job Tasks

Additional duties may be assigned. Lead a team for growth strategy and opportunity analysis for CSU’s portfolio, aligning organizational goals with market trends and data-driven insights. Manage, research, design and implement programmatically focused opportunities and tactics as part of the program marketing and growth strategy. Coordinate subject matter expertise, to target audience opportunities, marketing initiatives and program research to drive enrollments for desired programs. Interface with other marketing, academic and outreach team members to coordinate and develop marketing initiatives focused on specific degree programs and concentrations. Coordinate new program launch process collaboration to include marketing, outreach, admissions, academics and Alumni teams. Engage with academic program directors and subject matter experts (faculty) to compile in-depth program target audience profiles (personas, geographies, career paths, companies) and the program features and benefits that align with those profiles. Provide support and coordination with academics in program market research and selection of programs as niche, emerging, growth, high performing or greater. Coordinate with marketing team members on marketing initiatives (text and multimedia) featuring program personnel, including webinars, social media, media features and interviews in coordination with the content, comms, social, performance, web, engagement and design teams. Coordinate program-specific email marketing campaigns, and implement other communication initiatives to promote programs and laddering opportunities. Research and coordinate with marketing team members for external marketing opportunities including but not limited to social media opportunities (e.g. Linkedin), podcasts, web features, external webinars, relevant industry publications, etc. Partner with Outreach to engage with learning partners, determine audience engagement tactics and additional promotional opportunities (e.g. joint campaigns, audience research, etc.)
Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Knowledge, Skills, & Abilities
• Knowledge
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Academic Processes - Knowledge of university guidelines, and academic terminology
• Mathematics - Knowledge of basic mathematics
• Skills
• Critical Thinking - Uses logic and reasoning to look at different types of information in order to make conclusions and work through problems
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents
• Research - Locates key facts and information in order to learn more about different types of information
• Interpersonal Skills - Communicates and interacts with people effectively while being aware of social perceptions
• Time Management - Manages one’s own time to accomplish assigned tasks
• Attention to Detail - Thoroughness and accuracy when accomplishing a task ensuring all aspects are reviewed
• Abilities
• Written Comprehension - The ability to read and understand information and ideas presented in writing
• Written Expression - The ability to communicate information and ideas in writing so others will understand
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand
• Selective Attention (Vigilance) - The ability to concentrate on a task over a period of time without being distracted
Education & Experience

Bachelor’s degree required; Master’s degree preferred. Equivalent relevant experience may substitute for the degree requirements on a year-for-year basis. At least 7 years of experience in higher education, either program or marketing focused.
Equipment Used

Office equipment including computers, telephones, printers, faxes, and copiers. Software used includes Microsoft Word, Excel, Outlook, Blackboard, and internal database software. Secure and reliable internet is required for this position.
Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The position is hybrid and should have an established office with secure and reliable internet. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Pay Transparency Statement

In accordance with applicable state and local pay transparency laws, applicants who reside in a jurisdiction with designated pay transparency requirements and for whom this position is available on a remote basis may be entitled to receive additional information regarding the compensation range and benefits associated with this role. Such information will be provided upon request, as required by law.

Please contact [email protected].

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