Content Strategy / Direction Internship
Listen up, this isn't a normal company nor is it a normal internship
Arora Media is an award winning digital marketing strategy agency, we're not the biggest agency in the room. We're the one that actually moves the needle.
Built by a 19-year-old who had no business building something this big. That's exactly why it works.
This internship is a special one. So what is it?
This is not a "make content" role. You are not posting, editing, or filming. You are the person who figures out what should be made, why it should be made, and what it should do for the business.
Think of yourself as the brain behind the content machine — research, strategy, direction, and analysis.
If you want to make reels, this isn't the role.
Here is your weekly core objectives
1. Creator Research & Competitive Intelligence
Study the top 20-30 creators in the business, marketing, agency, and founder space every week. Not casually watching , structured analysis. What hooks are they using. What formats are performing. What topics are getting comments vs saves vs shares. What's the gap between their content and ours. Build a weekly report that tells us what's working in the space right now and why.
2. Content Direction & Ideation
Turn research into a weekly content brief. For every piece of content Parth produces — short form, LinkedIn, newsletter, YouTube — you are responsible for the angle, the hook, the format, and the expected outcome before a single word is written or a camera turns on. You don't write the script.
You tell us what the script should accomplish and why this angle will win over three other angles we could have taken.
3. Viewer Funnel Mapping
Understand and document exactly how content converts to followers, followers to trust, and trust to inbound leads for Arora Media. Where are people dropping off in the funnel. Which pieces of content are driving DMs and which are just getting views. Build a map of the content journey from first impression to booking a call and identify every leak in it.
4. Platform Algorithm Research
Stay current on what each platform is rewarding right now. Not from YouTube videos about the algorithm from actually testing, observing, and reading primary data. LinkedIn, TikTok, Instagram, YouTube Shorts all have different distribution mechanics. You understand all of them well enough to advise on posting time, format, length, and structure for each.
5. Content Pillar Management
Own the three content pillars The Operator, The Marketer, The Founder. Make sure the weekly content plan is hitting the right distribution across all three. Flag when we're over-indexed on one pillar and under-indexed on another. Maintain the running idea bank organized by pillar, format, and platform.
6. Performance Analysis
Pull the numbers every week. Not just views and followers saves, shares, comments, DM volume, profile visits, link clicks. Build a simple weekly dashboard that tells us what worked, what didn't, and what we should do differently next week. Over time, identify patterns. Which hooks perform best for our audience. Which formats drive the most inbound. Which topics build the most authority.
You are not responsible for filming, editing, designing, or posting. Those are execution roles. Your job is upstream. the strategy that makes the execution worth doing. If you find yourself spending more time on production than on research and direction, the role is off track.
if this appeals to you. email your resume to [email protected]
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