Country Manager - New Zealand

Position: Country Manager
Location: Remote, New Zealand
Employment type: Full-time
DUTIES AND RESPONSIBILITIES:
Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand

Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities

Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences

Oversee performance-based marketing channels in collaboration with internal teams and external agencies

Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners

Manage agency selection processes, commercial negotiations, and external partnerships

Take ownership of annual marketing plans, budgets, targets, and overall market performance

Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement

Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives

Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards

Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.

REQUIREMENTS:
Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry

Minimum 3 years of experience within the B2C online gaming industry in New Zealand

Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market

Strong understanding of the New Zealand advertising, media, and marketing landscape

Experience managing relationships with media agencies, media owners, creative agencies, and production partners

Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery

Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation

Experience leading and developing teams, including recruitment, training, mentoring, and performance management

Strong commercial awareness with a data-driven and results-oriented mindset

Excellent communication, stakeholder management, and negotiation skills

Ability to work autonomously while collaborating effectively with cross-functional international teams

Strong understanding of compliance requirements and responsible advertising practices within regulated industries.

OFFER:
Opportunity to lead and shape a strategically important market within a rapidly growing international organisation

High level of ownership and autonomy with the ability to make a direct business impact

Exposure to large-scale brand development and acquisition marketing initiatives

Collaborative and fast-paced international work environment

Professional growth and leadership development opportunities

Dynamic culture focused on innovation, growth, and performance excellence.

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