Creative Marketing Manager – Fast-Growing E-Commerce Wellness Brand (Remote, U.S.)

About HartSpan

HartSpan is a founder-led DTC wellness brand delivering clean, effective, doctor-developed solutions for common health conditions. Our mission is to extend healthy years of life and promote longevity through natural, science-backed alternatives to pharmaceuticals.

Our flagship product, Khelp, is a natural, seaweed-based solution for acid reflux that creates a gentle barrier to help prevent symptoms at the source—without suppressing acid or disrupting digestion. We’re a lean, fast-moving team with a high bar for creative and operational excellence.

About the Role

We’re hiring a Creative Marketing Manager to lead content strategy and execution across paid and owned channels. This is a full-stack role blending creative direction, performance marketing, and content operations. You’ll manage freelancers, direct UGC creators, support influencer outreach, and launch high-performing creative across Meta, TikTok, Email, and more.

From concept through execution, you’ll drive acquisition and retention by owning the entire creative lifecycle—with strong support from the founder and a small team of specialists. We’re looking for a self-directed creative leader who thrives in fast-paced environments, thinks strategically, and executes with precision.

What You’ll Be Doing

Strategy + Ideation
• Own creative direction for Meta, TikTok, Email/SMS, and Landing Pages
• Analyze ad and lifecycle performance to generate new ideas weekly
• Build and maintain a “Creative Guidance” doc that distills visual and messaging principles
• Identify messaging gaps and develop new angles based on customer reviews, UGC, and research

Creative Production + Project Management
• Brief, manage, and give clear feedback to editors, UGC creators, designers, and contractors
• Create mockups or layouts in Canva or Figma when needed
• Write hooks, overlays, scripts, captions, and email copy aligned to performance goals
• Maintain a rolling 4-week content calendar across paid and owned channels
• Organize all projects inside a Creative Tracker (Airtable or equivalent)
• Support influencer outreach and gifting by identifying aligned creators and coordinating collaborations that generate usable content for paid and organic channels

Performance + Iteration
• Prioritize new content tests weekly and triage winning/losing creatives
• Track success rates and use learnings to evolve creative strategy
• Participate in monthly creative performance reviews

AI Fluency + Tools
• Use AI tools (ChatGPT, Midjourney, ElevenLabs, CapCut, Descript, etc.) to ideate, script, and prototype content
• Develop and document your own AI workflows and best prompts for creative production
• Know when AI can accelerate—and when it hurts—creative quality

KPIs You’ll Be Measured On

Output
• Ad concepts launched per week
• Winning ad concepts per month
• Emails and SMS campaigns sent
• UGC briefs executed
• Design/video edits reviewed and launched
• Influencer collaborations initiated and content received

Input
• Time from concept to launch
• Iteration speed on winning assets
• Quality and organization of creative system (hub, tracker, testing doc)

Performance
• Number of ads that hit ROAS / CTR / CVR targets
• Increase in subscription renewal or re-order rate from lifecycle updates
• Ad performance or engagement uplift from influencer-generated content

You’ll Excel in This Role If You:
• Are a rare blend of performance marketer and creative leader
• Have excellent taste, but know performance > polish
• Can write and design — or direct those who can with precision
• Thrive in fast-paced, high-context, async environments
• Know how to make creative feel cohesive, clean, and conversion-friendly
• Are deeply curious about consumer psychology and DTC best practices
• Have a track record of producing creative that consistently drives measurable revenue growth for DTC brands
• Enjoy building light-touch relationships with influencers to expand creative assets and brand reach

Requirements
• 3+ years in a performance creative, growth marketing, or creative strategist role, ideally in a DTC or fast-paced e-commerce environment
• Proven ability to create or direct high-performing Meta or TikTok ads
• Strong copywriting for UGC, email, landing pages, and ad creative
• Proficient in Canva or Figma with a great eye for clean, conversion-optimized design
• Experience managing freelance creators and editors
• Skilled in using AI tools like ChatGPT, Midjourney, Descript, etc. with clear prompt strategies
• Strong organizational habits and fluency in tools like Notion, Asana, or Airtable
• Bonus: Experience coordinating influencer partnerships or creator gifting programs

Details & Compensation
• Full-time contractor role
• 60-day trial period to evaluate fit and contribution
• Preference for Los Angeles-based candidates for occasional in-person shoots
• Annual compensation: $75,000–$85,000, inclusive of base salary and performance-based bonus opportunity
• Base salary: $65,000–$75,000
• Bonus potential: up to $10,000/year based on KPI achievement
• Paid holidays and flexible time off
• Access to ongoing education, including courses, conferences, and 1:1 coaching with elite media buyers and premium marketing communities

How to ApplyApplications must be submitted through our application form: https://forms.gle/mTLvzKv8XczuS6Ni8
• We will not review applications sent directly through Indeed.

This is an opportunity to define and lead creative at a fast-growing brand with a meaningful mission, loyal customers, and huge white space for growth.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: Remote

Apply Now

Apply Now