DTC Retention / Email Marketing Specialist
About Inspiriko
We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces.
About the Role: DTC Retention & Email Marketing Specialist
Shopify + Klaviyo | Subscription-First | In-House
We are a mid 7-figure brand, currently driven primarily by Amazon. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.”
We are hiring someone to build and scale the retention engine that turns DTC into a serious revenue channel. This role is for an operator who has already done this inside a 7+ figure Shopify subscription-first brand.
- Your Scorecard (You Own These)
- Email revenue
- Subscriber repeat revenue
- Email + SMS list growth
- Subscriber sign-up rate
- Churn % (subscription retention)
- % of DTC revenue driven by retention
- If those numbers don’t excite you, this isn’t the role.What You’ll DoBuild the Lifecycle Machine
- Architect and own all Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn)
- Create and manage campaign calendar
- Build advanced segmentation and cohort logic
- Run structured A/B testing across offers, messaging and timing
- Turn email into a major % of DTC revenue Own Subscription Retention (Loop)
- Build and optimise cancel/exit flows
- Implement save offers, pauses, swaps, frequency changes
- Reduce churn through data-driven interventions
- Improve subscriber onboarding and retention cohorts
- Increase subscription sign-up rate across PDP and cart Grow the List & Conversion
- Optimise popups, forms, and subscription-first offers
- Improve visitor → subscriber CVR
- Increase subscription uptake on PDP and cart
- Partner with acquisition to maximise LTV, not just cheap opt-ins Shopify Ecosystem Ownership
- QA tracking between Shopify, Klaviyo, and Loop
- Onboard retention-driving apps
- Ensure clean event tracking and data integrity
- Run fast A/B tests across lifecycle and subscription UX Execute
- Light theme edits
- Build effective email creative
- Move fast without waiting on a team of five You Are
- Proven experience working for a 7+ figure Shopify subscription brand, delivering similar results
- Deep in Klaviyo (advanced segmentation + flow logic)
- Comfortable owning revenue numbers
- Commercially sharp (you understand margin and LTV)
- Strong with subscription platforms (Loop preferred)
- Fast, autonomous, accountable
- Builder mindset — not a caretaker What Winning Looks Like (12 Months)
- Email driving 30%+ of DTC revenue
- Meaningful reduction in churn
- Growing active subscriber base
- Subscriber repeat purchase revenue reaches 60% of total revenue every month
- DTC retention engine fully built and compounding Non-Negotiables
- Do NOT apply if:
- You are part of an agency
- You cannot commit 20 hours per week
- You manage multiple active clients that divide your focus
- You are looking for side-income rather than ownership
- You have not worked inside a 7+ figure Shopify subscription-first brand
- We want focus, speed and accountability — not divided attention.Compensation
- Competitive base salary (To be discussed)
- 20 hours per week (minimum commitment)
- Quarterly performance bonus
- Clear path to full-time role within 6 months (with expanded responsibilities and compensation adjustment)
- Compensation will depend on:
- Proven results in 7+ figure Shopify subscription brands
- Depth of Klaviyo + subscription performance improvement experience
- Ability to own revenue outcomes
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