Ecommerce Commercial Finance Consultant (SKU-Level Profitability & ROAS Strategy)

We are a UK-based beauty brand selling via Shopify and Meta Ads.

We need a commercially sharp finance professional (think Finance Director mindset) to help us properly understand SKU-level profitability and guide pricing and ad spend decisions.

This is not a dashboard or data engineering role.

We already have the data. We need clarity and correct calculations.

What We Need

Using our existing Shopify, ad spend, and cost data, you will:

• Build a clear SKU-level unit economics model

• Calculate contribution margin per product

• Define break-even and target ROAS per SKU

• Incorporate LTV and repurchase rate into allowable CPA

• Provide clear commercial guidance on what to scale, reprice, or stop pushing

Deliverable: A clean Excel/Google Sheet model + short explanation of the decision logic.

Ideal Profile

• Strong DTC / ecommerce finance experience

• Deep understanding of ROAS, CAC, LTV, contribution margin

• Comfortable advising founders / ecommerce managers

• Commercial thinker first, analyst second

Short-term project with potential ongoing advisory.

If you can turn ecommerce data into clear profit decisions, we’d like to speak.

Apply Now

Apply Now