Email Marketing Journey Developer (Remote)
About the position
- Responsibilities
- Create, code, and implement responsive email templates using HTML, CSS, and inline styling.
- Collaborate with the marketing team to execute email campaigns from concept to deployment.
- Leverage internal customer data to design and optimize email journeys for a personalized experience.
- Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers.
- Implement dynamic content, personalization, and segmentation strategies to enhance email relevancy.
- Design and conduct A/B tests to optimize email performance and analyze results for future campaigns.
- Monitor email performance metrics and generate reports to improve campaign effectiveness.
- Ensure compliance with industry standards and regulations for email communications.
- Partner with designers, copywriters, and marketing strategists to develop cohesive email content.
- Requirements
- Bachelor's degree in Computer Science, Marketing, or a related field (preferred).
- Minimum of 3 years of experience in email development or a related role.
- Proficiency in HTML, CSS, and email-specific coding best practices.
- Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot).
- Strong understanding of email design principles, including responsive and mobile-first design.
- Familiarity with email analytics and performance metrics.
- Excellent attention to detail and problem-solving skills.
- Ability to work independently and manage multiple projects with tight deadlines.
- Knowledge of email compliance regulations and best practices.
- Nice-to-haves
- Attention to Detail: Precision in coding and design to ensure emails are error-free.
- Problem-Solving: Ability to troubleshoot issues related to email rendering and deliverability.
- Communication: Strong verbal and written communication skills for effective collaboration.
- Time Management: Excellent organizational skills to manage multiple projects simultaneously.
- Adaptability: Flexibility to adapt to changing project requirements and feedback.
- Creativity: Ability to think creatively for engaging email design and content.
- Collaboration: Strong team player with the ability to work closely with cross-functional teams.
- Analytical Thinking: Skill in analyzing performance metrics for actionable insights.
- Customer-Focused Approach: Understanding of customer needs for personalized email content.
- Proactiveness: Initiative in staying current with industry best practices.
- Benefits
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Wellness programs
- Education Reimbursement
- Paid Holidays
- PTO
- Promise Hours dedicated to volunteering
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