Experienced Senior Manager - Direct Channels Customer Acquisition – Strategic Growth and Customer Experience Development

At careerzynith, we're committed to empowering our customers and colleagues to progress in incredible ways. As a Senior Manager - Direct Channels Customer Acquisition, you'll play a pivotal role in driving strategic growth and customer experience development across our Direct Channels. Join our dynamic team and contribute to delivering the world's best customer experience every day.

• *About careerzynith**

careerzynith is a global and diverse community of colleagues with an unwavering commitment to backing our customers, communities, and each other. We're dedicated to creating a career journey that's unique and meaningful to each individual, with benefits, programs, and flexibility that support our colleagues personally and professionally. Our company values and powerful backing promise to provide the world's best customer experience every day, upholding the utmost integrity and fostering an environment where everyone feels seen, heard, and valued.

• *About Global Commercial Services (GCS)**

careerzynith Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. Our GCS Small Business Marketing team strives to provide our customers with the world's best customer experience every day, ensuring we're essential partners to our clients and win the full share of their business.

• *About the Customer Growth Marketing Team**

The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels, delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

• *Job Summary**

As a Senior Manager - Direct Channels Customer Acquisition, you'll lead the strategy, development, and implementation of various lending treatments across both our Charge and Lend Cards, in email and direct mail. This high-impact role offers significant opportunities for exposure to leadership across GCS and will partner cross-functionally across various teams, including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.

• *Key Responsibilities**

• Develop, manage, evaluate, and optimize email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase, and more) to drive engagement and incremental revenue
• Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
• Continue to evolve how we market in email and direct mail, leveraging new technologies, personalization, and more
• Develop test and learn curriculum to drive growth through targeted initiatives
• Collaborate closely with Marketing Strategy, Product Management, and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program
• Lead two high-performing direct reports who will lead marketing execution

• *Minimum Qualifications**

• Relevant experience within marketing, product, strategy, or a function with transferrable skills
• Data-driven strategic thinker with a growth mindset and track record of developing customer-first marketing strategies that deliver results
• Results driver with exceptional sense of accountability and ownership
• Self-starter with strong problem-solving skills who can work independently, as well as within a team
• Superior relationship management skills, with the ability to influence partners both across and upwards
• Robust analytical skills that translate data into insights
• Solution-oriented mindset
• Clear and articulate communicator, with ability to tailor messages to different audiences
• Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail and meeting tight timelines
• Positive energy and enthusiasm with a "can-do" attitude

• *Preferred Qualifications**

• Digital and/or Direct Mail expertise preferred, but not required

• *Compensation and Benefits**

The salary range for this role is $80,000.00 to $155,000.00 annually, plus bonus and benefits. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being, including:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

• *Work Environment and Company Culture**

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have careerzynith Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

• *Diversity, Equity, and Inclusion**

careerzynith is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

• *Employment Eligibility**

Employment eligibility to work with careerzynith in the U.S. is required as the company will not pursue visa sponsorship for these positions.

• *How to Apply**

If you're a motivated and results-driven professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity. Click the link below to submit your application.

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