Expert Brand Strategist for Spiritual Personal Brand (250K Audience, Low Engagement) - Contract to Hire

We are looking for a high-level brand strategist (expert only) to help us reposition and scale a growing spiritual personal brand with an existing audience—but low engagement and unclear direction.

This is NOT a beginner role. We are specifically looking for someone who has proven experience building or rebranding influential personal brands and can bring structure, clarity, and a growth strategy that actually converts.

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### About Us

Our brand, Soulful Evolution, led by Allison Carmany, focuses on spirituality, personal growth, and helping people elevate their mindset and life.

We currently have:

• 250K+ YouTube Shorts subscribers

• 90K+ Instagram followers

• ~1,000 community members across platforms

However, most of our growth has been driven by paid traffic, and we are struggling with:

• Low organic engagement

• Lack of clear brand identity and positioning

• Inconsistent content strategy

• Minimal community activation

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### The Problem We Need Solved

We don’t need more content.

We need:

• A clear brand identity and positioning

• Messaging that actually connects emotionally

• A content and growth strategy that builds real engagement

• Direction on how to turn our audience into a true community

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### What We’re Looking For

You are someone who:

• Has worked with high-level personal brands, influencers, or coaches

• Has case studies or proven results

• Understands audience psychology, positioning, and storytelling

• Can audit what we’ve built and tell us what’s broken—and how to fix it

• Can create a clear roadmap for brand, content, and growth

Bonus if you have experience in:

• Spiritual / personal development brands

• Community building

• Monetization strategy

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### Scope of Work

This may include:

• Full brand audit

• Repositioning strategy

• Messaging and content direction

• Audience targeting refinement

• Growth and engagement plan

We are open to this starting as a strategy/consulting project, with potential for ongoing work if it’s a strong fit.

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### Important

Please do NOT apply if:

• You are a general social media manager

• You do not have proven results

• You cannot clearly explain your strategic thinking

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### ✅ To Apply

Please include:

1. Examples of brands you’ve helped grow or reposition

2. What you believe is the biggest mistake most personal brands make

3. Your initial thoughts on why a large audience might not convert into engagement

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We are serious about investing in the right person and are looking for someone who can help us build a brand that truly resonates and scales.

Apply Now

Apply Now