Head of Retail - Women's Wellness (Primal Queen)
Head of Retail – Primal Queen
Location: Remote (US-Based Preferred)
Company: Primal Queen — Fast-Growing Women’s Wellness Brand
About Primal Queen
Primal Queen is a fast-growing, women-led wellness brand empowering women to reclaim their health and hormones through ancestral wisdom, science-backed formulas, and bold storytelling. Now, we’re ready to take the next leap—launching into retail.
We’re looking for a Head of Retail with proven experience launching CPG products into major retailers. This role is ideal for a strategic operator who knows how to build retail relationships from the ground up and scale omnichannel presence with precision, grit, and style.
What You’ll Do
Lead Retail Expansion StrategyDevelop and execute the retail launch roadmap, from target account identification to full rollout.
Own outreach, negotiations, and sell-in to major retail chains, independent boutiques, and wellness retailers.
Retail Account ManagementBuild, nurture, and grow long-term relationships with key retail buyers and stakeholders.
Maintain ongoing communication and collaboration to drive sell-through and visibility.
In-Store Execution & MerchandisingOversee in-store marketing initiatives including end caps, promotional banners, and POS activations.
Collaborate with design and marketing teams to bring brand storytelling to life in physical spaces.
Category & Competitive AnalysisConduct deep research into retail launch trends, competitor positioning, pricing, and white space opportunities.
Identify expansion opportunities across channels (natural grocery, health & wellness, beauty, etc.).
Marketing & Growth StrategyPartner with the marketing team on campaigns that support retail velocity, in-store events, and sampling strategies.
Drive creative promotions that bridge online and offline brand presence.
Cross-Functional CollaborationWork closely with Operations, Creative, and Marketing to align inventory planning, packaging, and messaging for retail.
What We’re Looking For
5–10+ years experience in CPG, with a successful track record launching and scaling wellness or supplement brands into retail
Deep existing relationships with key retail chains (e.g., Target, Whole Foods, Erewhon, Sprouts, etc.)
Proven ability to negotiate, close, and expand retail accounts
Experience with in-store marketing, merchandising, and shopper insights
Ideal: Experience in wellness, supplements, or beauty industries
Why Primal Queen?
We’re building more than a brand — we’re creating a movement rooted in ancestral health, bold truth-telling, and women’s empowerment. This is an opportunity to help define the next phase of our growth — and to lead that charge on the retail front.
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