[Hiring] Director, Sales-Kroger (Frozen Handheld & Spreads/Coffee-US Retail Sales) @The J.M. Smucker Co.

Remote, USA • Full-time • Posted 2026-05-04

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Role Description

Deliver the Business
Responsible for achieving profitable sales growth by building & executing annual customer business plans.
Develop strategic annual business plans and track to achieve or exceed net sales targets.
Omnichannel marketplace awareness and business application understanding.
Utilize syndicated/other customer data sources to manage and inform strategic and tactical plans.
Effective KPI and trade budget management and visibility.
Responsible for monthly and quarterly sales forecast accuracy and effectively communicating business performance and needs.
Accelerate Team Performance
Responsible for developing a team of sales employees at varied skill levels, located throughout the US.
Inspire and lead direct reports and cross-functional field support teams to maximize effectiveness, in accordance with JM Smucker (JMS) resonant leadership expectations.
Manage with appropriate interpersonal styles and approaches to gain acceptance of ideas or plans and serve as agent of change in leadership.
Ensure training, tools & processes are focused on delivering the business aligned to JMS go to market strategies, work cross functionally on customer go to market activation.
Sound knowledge of company financials, accounting procedures, trade financials, personnel policies and procedures.
Strategic Partnerships
Drive strategic partnership and long-term focus with all internal & external stakeholders.
Management of Customer P&L’s, requires strong understanding of P&L key metrics and business knowledge to receive and provide direction on opportunities to improve profitability.
Drive business planning process working closely with cross-functional business partners.
Empower teams to lead cross-functional initiatives driving accountability and ownership.
Demonstrates an ability and interest in continuously raising awareness of the customer needs.
Identify continuous improvement opportunities to enhance sales strategy and organizational/talent capabilities; make recommendations to leadership.
Customer Development
Build and maintain relationships with retail partners and all pertinent decision makers.
Develop strategies to drive category and JMS brand growth for the retailer.
Manage Joint Business Planning and goal alignment with key stakeholders and long-range vision.

Bachelor's degree.
10+ Years Sales Experience with a proven track record of meeting or exceeding targets, including at the HQ level.
5+ Years large sales team management, people management experience and proven track record of inspiring a team to execute plans.
Strong Customer Management Skills- use of syndicated data sources such as Nielsen or IRI.
Understanding of P&L Management, Category Management, Trade Promotion Management, Pricing Structures and Trade Terms.
Experience with Key Customer: Kroger.

Broker management experience.
Previous cross functional experience.
Strategic Thinker – ability to envision the sales team / processes / relationships of the future.
Leadership/Executive presence – leads through resonant engagement demonstrating mindfulness, hope and compassion to build an inclusive environment.
Self-motivated and has ability to embrace change and deliver results managing multiple/diverse priorities.
Excellent communication skills, self-motivated and detail oriented.
Ability to lead, communicate, present and influence all levels of the organization, including executive and C-level.

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together.
Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

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