Lead SEO Manager (Fractional)

Remote, USA • Full-time • Posted 2026-05-04

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Continually growing strategy and prioritization
Maintain a living roadmap that evolves continuously: diagnose, prioritize, implement, measure, improve
Identify and execute across technical SEO, information architecture, internal linking, content strategy, link acquisition/digital PR, Organic Shopping, and LLM visibility
Use a prioritization model tied to business impact, with revenue as the primary KPI
Create strategy for new vendors (brands), work directly with vendors for backlinks and the internal team for strategy
Revenue-first analytics, dashboards, and reporting (GA4 source of truth)
Own measurement and reporting with organic revenue as the north star
Maintain dashboards that track Organic Search and Organic Shopping revenue, conversion rate by landing page type, brand vs non-brand trends, and technical health indicators
Identify leading indicators and track/optimize them
Find top revenue growth drivers and double down on those opportunities
Deliver a monthly CEO readout that answers what went live, what changed, what moved revenue, and what is next
Technical SEO hands-on + dev QA; monitor Core Web Vitals and prevent regressions
Manage crawl and indexation hygiene and index bloat
Maintain SEO controls for faceted navigation
Own structured data strategy and QA for implementation
Own redirect and URL governance and maintain an SEO release QA checklist
LLM visibility and AI discovery; build plan to improve discovery and shopping visibility inside LLM-driven experiences
Optimize current content for LLM visibility
Link building and digital PR; define metrics; execute outreach; build SOPs and scalable workflows; transition to repeatable system
Content leadership; lead/manage content team; optimize on-page and off-page; build topic plans; improve internal linking; guide LLM acceleration;

5+ years of E-Commerce SEO experience with demonstrated revenue impact
Experience with managing a team
Strong technical SEO capability: audits, diagnostics, requirements writing, and QA
Strong proven analytics skillset: GA4, Search Console, and dashboarding
Experience building and executing link strategies, including outreach and quality control
Ability to lead cross-functional execution with high ownership
Excellent communication: clear prioritization, documentation, and CEO-ready updates
US or Canada-based

B2B e-commerce SEO experience
Experience with large catalogs and faceted navigation crawl control
Comfort operating in modern LLM discovery environments and experimenting responsibly
Schema strategy beyond basics (Product plus scalable category and structural systems)
Merchant Center and feed optimization experience for Organic Shopping

Benefits

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