Location:
SUMMARY
Project MORE is seeking a talented individual to assist our Marketing & Communications team with organizing, processing, and analyzing marketing data collected from various channels, including web, social, surveys, email, and donations/transactions. This position reports to the Director of Marketing.
Type: Intern
Term: 3 months from start date
Hours per Week: Approximately 10-12 hours
Workplace: Remote
This position is best suited for an individual interested in gaining experience within a well-organized, respected non-profit who wants to gain experience in their related career and give back to the community. The candidate will gain knowledge of the organization's LGBTQ+ community projects and utilize/build skills in data analysis, market research, database management, market segmentation, and web and social media analytics.
RESPONSIBILITIES
- Analyze acquisition, donor, client, and other funnels and customer intent
- Measure ROI of online and offline advertising, outreach, fundraising, and event campaigns
- Analyze and report on marketing KPIs for web, social media, and promotions
- maintain analytics BI platform (Zoho Analytics and Google Analytics)
- Conduct competitive research and analyze benchmarking data
- Recommend optimizations based on data and trends
- Creating and developing reports that are easily digestible to a non-expert
- Research, implement, and manage marketing analysis/tracking tools to support our promotional projects
- Work closely with outreach, marketing, and event teams to identify opportunities for new client acquisition and broaden community reach
Requirements
QUALIFICATIONS
Required:
- Currently enrolled in college or a graduate with Associate's or Bachelor's Degree
- Minimum 1 year work or project experience working with data and analytics, preferably in a marketing or business context
- Proficient with data culling, cleaning, organization, reporting, and interpretation
- Able to effectively report on KPIs
- Ability to work effectively and efficiently independently and collaboratively
- Manage multiple assignments simultaneously, while meeting tight deadlines
- Be a quick learner, self starter, and have cultural humility
- Proficient knowledge of spreadsheet software (Sheets or Excel)
- Available to devote at least 10 hours per week to the role with estimated -- 80% independent work, 20% team/collaborative work - some weeks may require additional assistance.
- Must have some weekday evening and/or weekend availability for collaboration/meetings
- Willing and able to pass a background check
Desired:
- Degree/Certificate in Data Analytics, Business Administration, Business Information Systems, Marketing, Communications, Statistics, Computer Science, or other related field.
- Familiar with marketing automation software
- Familiar with data analytics programs like Google Analytics, Facebook Analytics, Zoho Analytics
- Familiar with Zoho (One) applications, especially CRM, Analytics, Campaigns, Marketing Hub, BackStage, Social
- Familiar with LGBTQ+ community and nonprofit organizations and their operations
- Available to volunteer for other campaign, virtual, and potentially in-person events
Benefits
This position is unpaid and is eligible to receive the following great benefits:
- Academic credit
- Community service hours
- Flexible scheduling
- Meal allowance
- Paid travel & work expenses
- Team discounts
- Telecommuting/Remote Work
Project MORE internships offer direct exposure to the workings of a regional nonprofit organization, close supervision by the Project MORE leadership/staff, interaction with other community organizations, corporations, government officials, and opportunities to attend conferences, trainings, and special events relating to the LGBTQ community.
Project MORE seeks individuals with a positive, energetic, can-do attitude that believes in our mission and “Be MORE. Do MORE.” culture!
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