Marketing Manager, HCP Omnichannel Bone Health
- Description:
- Join Amgen’s Mission of Serving Patients
- Our shared mission—to serve patients living with serious illnesses—drives all that we do.
- Shape CRM Journeys: Lead strategy and execution of HCP CRM campaigns via Salesforce Marketing Cloud.
- Elevate Peer-to-Peer Engagements: Build omnichannel pre- and post-event experiences for our P2P strategy.
- Drive the execution of the Peer-to-Peer (P2P) omnichannel engagement strategy.
- Empower the Field: Develop and optimize field enablement tools like rep-triggered emails and Connect-a-Rep.
- Fuel Innovation: Collaborate with the Omnichannel Lead, MCM Lead, and agencies on modular content development.
- Analyze & Optimize: Partner with Customer Data & Analytics and Campaign Operations to measure campaign performance.
- Orchestrate Execution: Support Symphony omnichannel campaign operations.
- Prolia hcp website owner: Manage updates to ProliaHCP.com, ensuring it reflects current strategy.
- Ensure Compliance: Lead MAC/MLR review of digital assets.
- HCP budget management: Act as the HCP budget consolidator.
- Requirements:
- Doctorate degree
- Or Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
- Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud), email, and HCP-facing digital tools
- Expertise in digital marketing execution in highly regulated industries
- Ability to distill data into actionable insights and clearly communicate them to stakeholders
- Strong project management and organizational skills with an eye for detail
- Experience with MAC/MLR review processes and budget tracking/visualization tools
- Strong interpersonal skills; ability to influence and collaborate across functions and levels
- Self-motivated with a growth mindset — you thrive in dynamic environments and embrace change
- Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions,
- group medical, dental and vision coverage,
- life and disability insurance,
- and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
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