Meta / Google Ads / Leads

Experienced Paid Ads Manager – Google Ads + Meta Ads (Facebook & Instagram)

We are looking for a skilled and results-driven freelancer to handle our paid advertising campaigns across Google and Meta platforms.

Project Scope & Responsibilities:

• Set up, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube if applicable)

• Set up, manage, and scale Meta Ads (Facebook + Instagram) – including lead generation, traffic, conversions, retargeting, lookalike audiences, dynamic ads

• Daily/weekly performance monitoring: keyword research, bid strategy adjustments, ad copy & creative testing, audience segmentation & refinement, ROAS/CPA/CPL optimization

• Manage budgets across platforms

• Implement and troubleshoot conversion tracking (Google Tag Manager, Meta Pixel, enhanced conversions, server-side events)

• Weekly/monthly reporting on key metrics (impressions, clicks, CTR, conversions, cost per result, ROAS/ROI) via Google Ads, Meta Ads Manager, and ideally Looker Studio / Google Data Studio dashboards

• Proactively suggest new strategies, tests, and scaling opportunities to improve performance and ROI

Required Skills & Experience:

• 3+ years proven hands-on experience managing Google Ads (Google Ads certification is a strong plus)

• 3+ years proven experience with Meta Ads Manager (Facebook Blueprint certification preferred)

• Strong analytical mindset – comfortable working with Google Analytics 4, UTM tagging, attribution models

• Experience optimizing for lead generation, e-commerce sales, app installs, or local service bookings

• Excellent written communication

• Ability to work independently, be proactive, and provide clear recommendations

Nice-to-Haves:

• Experience with additional platforms (TikTok Ads, LinkedIn Ads, Microsoft Ads)

• Basic creative skills for ad assets (Canva, Photoshop, or similar for quick edits)

• Familiarity with advanced tools like Google Tag Manager, Supermetrics, or Zapier for automation

• Experience with high-ticket or B2B campaigns

Start Date: ASAP – ideal candidate can start within the next 1–2 weeks

If you're a specialist who excels at Google Ads and Meta Ad* management with proven results, please apply with:

1. Your typical hourly rate

2. Links to case studies, performance screenshots, or client results (especially ROAS/CPA/CPL improvements)

3. Which platforms you have the most experience with and any relevant certifications

Looking forward to hearing from talented applicants!

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