Omnichannel Analytics
Omnichannel Analytics Lead
Position: Omnichannel Analytics Lead
Domain: Life Sciences / Pharmaceutical
Duration: Full-Time
Job Summary
We are seeking an experienced Omnichannel Analytics Lead with strong expertise in Digital Analytics, Omnichannel Insights, and Life Sciences/Pharma domain experience. The ideal candidate will be responsible for translating digital marketing goals into measurable KPIs, delivering actionable insights, and driving data-driven optimization strategies across multiple digital channels.
- Required Experience
- 12+ years of overall professional experience
- 5+ years of Digital Analytics and Insights experience
- 5+ years of Life Sciences / Pharmaceutical industry experience
- 4+ years of team management experience
- Key Responsibilities
- Translate digital marketing objectives into measurable KPIs and performance metrics
- Develop and deliver monthly omnichannel and digital marketing performance reports
- Analyze website and campaign performance and provide optimization recommendations
- Identify performance trends, customer engagement insights, and growth opportunities
- Work closely with business stakeholders, media teams, and analytics teams to drive business outcomes
- Understand business rules and digital data processing logic to align KPI definitions accurately
- Present insights and recommendations to both technical and non-technical stakeholders
- Manage client relationships and deliver impactful analytics solutions
- Support UI/UX optimization initiatives using digital analytics insights
- Lead omnichannel analytics initiatives across paid media, CRM, and web analytics platforms
- Required Skills
- Strong understanding of paid media strategies, measurement, and campaign analytics
- Expertise in Google Analytics and/or Adobe Analytics
- Hands-on experience with omnichannel reporting and dashboard creation.
- Strong experience with:
- Power BI
- Microsoft Copilot
- CRM platforms such as Veeva and SFMC
- Preferred Qualifications
- Media agency experience is a plus
- Experience in website optimization and UI/UX analytics
- Strong communication and presentation skills
- Ability to frame business problems and design effective analytical solutions
- Proven ability to manage stakeholders and lead analytics-driven business transformation initiatives.
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