Paid Media Analyst
A company is looking for a Paid Media Analyst to support and optimize B2B acquisition across various channels.
- Key Responsibilities
- Track campaign performance and manage budget pacing to improve return on ad spend, lead quality, and marketing efficiency
- Analyze performance trends to identify high-performing audiences and creative, driving quality B2B sign-ups and account activations
- Lead experimental design in collaboration with agencies to drive growth and ensure measurement alignment across teams
- Required Qualifications
- 4-6+ years of experience in performance marketing or paid media analytics, focusing on B2B or SMB acquisition
- Advanced proficiency in SQL for data extraction and understanding of marketing platform data integration
- Expertise in BI tools (Looker, Tableau, or Mode) for building real-time marketing performance monitors
- Strong technical knowledge of the marketing stack, including conversion APIs and multi-touch attribution models
- Proven ability to optimize paid media spend and reduce Customer Acquisition Cost (CAC)
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